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Method and device for determining keywords

A keyword and product technology, applied in the Internet field, can solve problems such as inaccuracy, difficulty in completing precise marketing, and high subjectivity of keywords, so as to achieve the effect of improving accuracy and realizing precise marketing

Active Publication Date: 2015-12-09
北京博雅立方科技有限公司
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AI Technical Summary

Problems solved by technology

The biggest disadvantage of this is that the selection of keywords is highly subjective, not accurate enough, and it is difficult to achieve the purpose of precise marketing

Method used

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  • Method and device for determining keywords

Examples

Experimental program
Comparison scheme
Effect test

no. 1 example

[0026] This embodiment provides a technical solution of a method for determining keywords. In this technical solution, the method for determining keywords includes: obtaining original information of commodities, wherein the original information includes commodity categories, commodity attributes, price conditions, sales conditions, and evaluation conditions of the commodities; According to the original information of the commodity, keyword extension is performed on the commodity to obtain the candidate keywords of the commodity; the feature index of the candidate keyword is determined; and the candidate keyword is selected according to the feature index. Keyword, as the keyword of the commodity.

[0027] see figure 1 , the method for determining keywords includes: operation 11 to operation 14.

[0028] In operation 11, the original information of the commodity is acquired, wherein the original information includes the commodity category, commodity attribute, price situation,...

no. 2 example

[0050] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution for performing keyword extension on the product according to the original information of the product to obtain candidate keywords for the product. In this technical solution, performing keyword extension on the product according to the original information of the product, and obtaining candidate keywords for the product includes: obtaining the first set number of keywords under the product category of the product pre-selected keywords; using keywords that are semantically related to the first pre-selected keywords and whose retrieval frequency is higher than a preset frequency threshold as second pre-selected keywords; The keyword whose retrieval frequency is higher than the preset frequency threshold is used as the third preselected keyword; the repeated preselected keyword is removed from the first preselected keyword, the second preselected keyword ...

no. 3 example

[0065] Based on the above-mentioned embodiments of the present invention, this embodiment further provides a technical solution for determining the matching index of the candidate keywords. In this technical solution, determining the matching index of the candidate keywords includes: determining the word ratio of the candidate keywords in the commodity title of the commodity; determining the matching index of the candidate keywords and the commodity Matching rate between product attributes; determining the negative matching rate between the candidate keyword and the negative attribute of the product; matching the product category of the product with the category list of the candidate keyword , to obtain the affiliation rate of the category list item that the commodity belongs to the candidate keyword; matching index.

[0066] see image 3 , determining the matching index of the candidate keywords includes: operation 31 to operation 35 .

[0067] In operation 31, determine t...

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Abstract

The embodiment of the invention discloses a method and device for determining keywords. The method for determining the keywords includes the steps that original information of a commodity is acquired, and the original information comprises the commodity category, the commodity property, the price condition, the selling condition and the evaluation condition of the commodity; keyword extension is conducted on the commodity according to the original information of the commodity, so that alternative keywords of the commodity are obtained; the characteristic indexes of the alternative keywords are determined; keywords are selected from the alternative keywords according to the characteristic indexes to serve as the keywords of the commodity. By means of the method and device for determining the keywords, the accuracy and timeliness of the keywords determined for the commodity are improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of the Internet, and in particular to a method and device for determining keywords. Background technique [0002] In recent years, with the penetration of the Internet into every household, online shopping has become a very important way of shopping in people's daily life. Correspondingly, more and more enterprises also use the Internet as an important means for their product promotion. [0003] The most classic case of existing network promotion is Taobao Express. It is a pay-per-click marketing and promotion tool tailored by Taobao for buyers. This tool can effectively improve the exposure rate and transaction conversion rate of the online store, and can realize the precise marketing of the baby. When a buyer searches for a product, as long as the seller's bidding keywords contain the word the buyer searches for, the seller's product may appear in the product list on the Taobao...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
Inventor 裴向宇田传钊刘成伟
Owner 北京博雅立方科技有限公司
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