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Information pushing method and apparatus

A technology for pushing information and pushing information, applied in the computer field, can solve problems such as poor scalability, complex operation, and poor information push effect, and achieve the effect of solving poor scalability and complex operation

Active Publication Date: 2016-02-10
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This information push method is complicated to operate, especially when facing new users or new sites, the lack of historical data makes the information push effect relatively poor; moreover, user interests or preferences are constantly changing over time, site scale or content information will also change, resulting in the problem of poor scalability in this information push method

Method used

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  • Information pushing method and apparatus
  • Information pushing method and apparatus
  • Information pushing method and apparatus

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Embodiment Construction

[0025] The application will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain related inventions, rather than to limit the invention. It should also be noted that, for the convenience of description, only the parts related to the related invention are shown in the drawings.

[0026] It should be noted that, in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other. The present application will be described in detail below with reference to the accompanying drawings and embodiments.

[0027] figure 1 Shown is an exemplary system architecture 100 to which embodiments of the information push method or information push apparatus of the present application can be applied.

[0028] Such as figure 1 As shown, the system architecture 100 may include terminal d...

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Abstract

The application discloses an information pushing method and apparatus. According to one specific enforcement, the method comprises: acquiring a current scene model, wherein the scene model comprises operation behavior information and / or browsing behavior information of a user on at least one station in a preset time period, user features of the user and station features of the station; matching the current scene model with at least one preset scene model, and acquiring the preset scene models of which similarities with the current scene model are greater than a preset threshold; and based on an information pushing rule associated with the acquired preset scene models, selecting at least one piece of pushing information from a plurality of pieces of to-be-pushed information and carrying out pushing. According to the enforcement mode, the problems of complex pushing method operation and poor expansibility are solved.

Description

technical field [0001] The present application relates to the field of computer technology, specifically to the field of Internet technology, and in particular to an information push method and an information push device. Background technique [0002] Information push, also known as "network broadcasting", is a technology that reduces information overload by pushing the information that users need on the Internet through certain technical standards or protocols. Information push technology can reduce the time spent by users searching on the Internet by proactively pushing information to users. [0003] Existing information push is generally realized through the following steps: First, collect historical data of users and sites; second, perform statistical analysis, cluster analysis and machine learning on the collected data, and select site content that users are interested in or related to ; Finally, push the site content selected above to the user. This information push ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06F16/00G06F16/951
Inventor 徐云峰赵继承陈炜于
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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