Marketing management method and system

A management method and management system technology, which is applied in the field of marketing management methods and systems, can solve the problems of refined management of marketing personnel and the inability of enterprises to supervise and monitor, and achieve the effect of enhancing trust, increasing authenticity, and improving enthusiasm

Inactive Publication Date: 2016-04-20
CHENGDU JINWANTAI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] Based on this, in view of the above problems, it is necessary to propose a marketing management method and system. This method and system avoids the shortcomings that the traditional marketing personnel cannot supervise and monitor whe...

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0028] A marketing management method, comprising the following steps:

[0029] a. Set marketing personnel, auditors and management personnel in the organizational structure module, and assign corresponding permissions to different personnel;

[0030] b. Fill in the marketing application form. The content of the marketing application form includes new and old target customers, estimated departure time, estimated return time, estimated mileage, estimated cost, vehicle used, license plate, starting location, target location, marketing order number and For marketing content, if the visiting customer is an old customer, the customer address and map location information determined during the first visit of the old customer will be automatically obtained;

[0031] c. The system detects the submitted application information, and reviews the content and format of the required items in the application form. If the review is passed, it will enter the status of pending approval. If the re...

Embodiment 2

[0039]The difference between this embodiment and the above-mentioned embodiment is that the marketing application also includes automobile marketing application, loan business marketing application, transportation business marketing application, affiliate business marketing application, spare parts business marketing application, maintenance business marketing application, and insurance business marketing application Each marketing application is divided into a new customer marketing application and an old customer marketing application.

[0040] This embodiment provides a more detailed marketing application, classifies different marketing tasks, and realizes refined management of the enterprise.

Embodiment 3

[0042] The difference between this embodiment and the above embodiments is that when the photographing sub-module obtains the picture information and video information in the marketing process, the current shooting latitude and longitude and current shooting time are attached to the picture information and video information. Increased the authenticity of the evidence of going out, the current time and current location of the shooting can be queried from photos and videos, preventing marketers from cheating.

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PUM

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Abstract

The invention discloses a marketing management method and system. A marketer can establish a marketing business form when going out, and an enterprise can check the condition of the marketer in real time through the marketing business form; the marketer can feed the actual geographical position and time state when the marketer visits customers back to a system through a GPS positioning sub-module and a time sub-module. The marketing management method and system overcome the defect that the enterprise cannot supervise and monitor the marketer when the marketer goes out for marketing in a conventional way, solve the problem that the enterprise cannot conduct delicacy management on marketers, avoid the shortcomings that the marketers behave affectedly, ignore the work and false claim of expenditure for going out, improve the enthusiasm and efficiency of staff, enhance the trust in the staff from the enterprise and reduce the labor cost.

Description

technical field [0001] The invention relates to the technical field of company lean management, in particular to a marketing management method and system. Background technique [0002] Generally speaking, marketing personnel are an important part of the company, and the construction of the marketing team directly affects the development of the company. However, the existing marketing team building still stays on paper documents such as the traditional marketing management system and marketing management methods. In the process of marketing personnel's operation, there is no method and system for marketing personnel's marketing process management. Therefore, It is prone to slackening of marketing personnel and rent-seeking between marketing personnel and management personnel. [0003] Patent application number: 201510299610.0 discloses a sales rebate point management system using a third-party platform. The system includes multiple manufacturer terminal software, which is us...

Claims

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Application Information

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IPC IPC(8): G06Q10/10G06Q30/02
CPCG06Q10/105G06Q30/02
Inventor 王胜
Owner CHENGDU JINWANTAI TECH CO LTD
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