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Target user determination method and apparatus

A target user and determination method technology, applied in the field of information technology and communication, can solve the problems of inaccurate target user positioning, users not caring about the content of push information, and inability to locate target users, etc.

Active Publication Date: 2016-05-04
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, advertisements do not need to target all the public, some only target some of the public; if information is pushed to all users indiscriminately, it will obviously cause users who do not need to receive push information such as advertisements; and these users do not care about push The information content of the information, and will not perform some operations expected by the push information according to the push information
Obviously, in the prior art, when disseminating push information, the target user cannot be located or the positioning of the target user is inaccurate.

Method used

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  • Target user determination method and apparatus
  • Target user determination method and apparatus
  • Target user determination method and apparatus

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0049] like figure 1 As shown, this embodiment provides a method for determining a target user, the method comprising:

[0050] Step S110: Acquiring the historical advertisement data of the delivered advertisement that meets the preset matching conditions with the advertisement to be delivered;

[0051] Step S120: Analyzing the historical advertisement data to determine the seed users to be advertised;

[0052] Step S130: Mark the seed user as a positive sample user and extract the positive influence features of the positive sample user;

[0053] Step S140: Determine the negative sample users and extract the negative influence features of the negative sample users;

[0054] Step S150: Match the user characteristics of the candidate users with the positive influence characteristics and the negative influence characteristics respectively, and determine a target user from the candidate users.

[0055] The target user determination method described in this embodiment can be app...

Embodiment 2

[0092] like figure 1 As shown, this embodiment provides a method for determining a target user, the method comprising:

[0093] Step S110: Obtain the historical advertisement data of the delivered advertisement that meets the preset matching conditions with the advertisement to be delivered; the advertisement to be delivered here can be the aforementioned undistributed advertisement or the advertisement that continues to be delivered.

[0094] Step S120: Analyze the historical advertisement data to determine the seed users to be advertised; specifically, the step S120 may include: analyzing the advertisement behavior type and the validity period of the advertisement behavior type in the historical advertisement data ; Combining the advertising behavior type and the validity period, selecting the seed user from the users who performed conversion operations on the delivered advertisement. The seed users here may be part of the seed users forming the positive sample users.

[0...

Embodiment 3

[0104] like figure 1 As shown, this embodiment provides a method for determining a target user, the method comprising:

[0105] Step S110: Obtain the historical advertisement data of the delivered advertisement that meets the preset matching conditions with the advertisement to be delivered; the advertisement to be delivered here can be the aforementioned undistributed advertisement or the advertisement that continues to be delivered.

[0106] Step S120: Analyze the historical advertisement data to determine the seed users to be advertised; specifically, the step S120 may include: analyzing the advertisement behavior type and the validity period of the advertisement behavior type in the historical advertisement data ; Combining the advertising behavior type and the validity period, selecting the seed user from the users who performed conversion operations on the delivered advertisement. The seed users here may be part of the seed users forming the positive sample users.

[0...

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Abstract

Embodiments of the invention provide a target user determination method and apparatus. The method comprises the steps of obtaining historical advertisement data of a transmitted advertisement meeting a preset matching condition with a to-be-transmitted advertisement; analyzing the historical advertisement data to determine a seed user of the to-be-transmitted advertisement; marking the seed user as a positive sample user and extracting a positive influence characteristic of the positive sample user; determining a negative sample user and extracting a negative influence characteristic of the negative sample user; and matching user characteristics of alternative users with the positive and negative influence characteristics to determine a target user from the alternative users.

Description

technical field [0001] The invention relates to the field of information technology communication, in particular to a method and device for determining a target user. Background technique [0002] With the development of information technology, in order to promote products, promote brands or release certain information that needs to be known to the public, advertisements have become a very common means of information dissemination. Common advertisements may include commodity advertisements, brand advertisements, public service advertisements, government notice advertisements, and other information that need to be informed to the public. However, advertisements do not need to target all the public, some only target some of the public; if information is pushed to all users indiscriminately, it will obviously cause users who do not need to receive push information such as advertisements; and these users do not care about push The information content of the information, and som...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0241
Inventor 焦航孙振龙王莉峰林玉彬邹远航
Owner TENCENT TECH (SHENZHEN) CO LTD
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