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Advertisement element based advertisement release method and apparatus

A technology for advertising placement and advertising, which is applied in the field of Internet advertising, and can solve problems such as the inability to distribute advertising creative elements

Active Publication Date: 2016-07-27
GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The practice of the existing technology often allocates the entire advertising creative, and each advertising creative contains a variety of creative elements, and cannot be allocated based on each advertising creative element

Method used

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  • Advertisement element based advertisement release method and apparatus
  • Advertisement element based advertisement release method and apparatus
  • Advertisement element based advertisement release method and apparatus

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Embodiment Construction

[0034] Below, in conjunction with accompanying drawing and specific embodiment, the present invention is described further:

[0035] see figure 1 , the present invention provides an advertisement delivery method based on advertisement elements, which includes the following steps:

[0036] S1: Combining various advertising elements to obtain multiple different advertising ideas, wherein each advertising element includes multiple advertising pictures;

[0037] Advertisement creative is the so-called advertisement. An advertisement creative contains a variety of advertising elements. For example, the advertising elements may include LOGO, product, model, copywriting, etc. For example, if an advertisement about lipstick, the advertising elements included may be the Lipstick products, LOGO, text descriptions, and stars; and correspond to different advertising elements, such as the product advertising element, which may correspond to different advertising images, which are product ...

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Abstract

The invention relates to an advertisement element based advertisement release method and apparatus. The method comprises the steps of combining multiple advertisement elements to obtain a plurality of different advertisement ideas, wherein each advertisement element comprises a plurality of advertisement pictures; releasing the advertisement ideas and obtaining the click rates of all the advertisement ideas within a preset time; obtaining the total click rate corresponding to each advertisement element and the click rate of each advertisement picture in any advertisement element according to the click rates of all the advertisement ideas; and according to the click rate of each advertisement picture in any advertisement element and the total click rate of the advertisement element, in combination with a preset total exposure amount of release, performing calculation to obtain an exposure amount of each advertisement picture in the advertisement elements. Through the click rate of each advertisement picture in each advertisement element, each advertisement element in the advertisement ideas can be subjected to exposure amount allocation, so that the advertisement release is more targeted and more accurate.

Description

technical field [0001] The invention relates to the technical field of Internet advertisements, in particular to an advertisement placement method and device based on advertisement elements. Background technique [0002] In an Internet advertisement delivery system, it is usually necessary to adopt different advertisement delivery strategies for advertisement delivery. Advertisements are often targeted at users, such as searching for advertisements with page keywords, displaying corresponding advertisements based on user access behaviors, and so on. [0003] Before the advertising delivery strategy is actually adopted in the advertising delivery system, its effect is often difficult to predict, but in practice, it is often necessary to effectively evaluate the effect of the advertising delivery strategy to determine whether to adopt the advertising delivery strategy. In the prior art, the usual method of evaluating an advertisement delivery strategy is to directly adopt a n...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0245G06Q30/0277
Inventor 谢统玲吴海洋陈万锋李韶辉
Owner GUANGZHOU KUAIZI INFORMATION TECH CO LTD
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