Data driving-based AB test method

A test method and data-driven technology, applied in data processing applications, forecasting, instruments, etc., can solve the problems of strong dependence on personal experience, slow product optimization iteration, unsuitable product optimization and promotion, etc., to break through personal experience dependence, fast The effect of getting feedback

Inactive Publication Date: 2016-08-31
BEIJING APPADHOC CO LTD
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Problems solved by technology

However, this method is highly dependent on personal experience, and often deviates from the user's preference trend. Product optimization iterations are

Method used

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Embodiment Construction

[0024] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. All other embodiments obtained by persons of ordinary skill in the art based on the embodiments of the present invention belong to the protection scope of the present invention.

[0025] Such as figure 1 As shown, according to a data-driven AB test method described in the embodiment of the present invention, first set the optimization index consistent with the network platform, and set the corresponding iteration plan according to the optimization index, and establish the module switch control iteration plan Test variables, collect user interaction data, conduct statistical analysis on the interaction data, and judge the pros and cons of the iterative scheme based on t...

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Abstract

The invention discloses a data driving-based AB test method which comprises the following steps: an optimizing index consistent with a network platform is set, an iteration solution corresponding to the optimizing index is set, a module switch is built to control test variables in a the iteration solution, interaction data of a user is collected and is subjected to statistical analysis operation, and whether the iteration solution is good or not is determined according to a data analysis result. The beneficial effects of the data driving-based AB test method are that dependence over personal experience is eliminated via the data driving-based AB test method, feedback can be quickly obtained via data mining, and fast iterative optimization of products can be fulfilled; the method is suitable for Internet industry product optimization, advertising industry product optimization and product optimization in other industries that can be conducted via user feedback data collecting and analyzing operation.

Description

technical field [0001] The invention relates to a data-driven AB testing method. Background technique [0002] AB testing is an emerging product optimization method that can be used to increase product indicators such as conversion rate and registration rate. AB testing is essentially a separate group test. In the past, the technical and resource costs of AB testing were relatively high, but now with the emergence of a series of professional visual testing tools, AB testing has increasingly become a common method for product optimization. [0003] Simply put, AB testing is a method of selecting the best solution among the optimization solutions of two or more products. For example, when it is expected to optimize a certain feature of the product, usually when a certain data is expected to be improved, it is necessary to adjust somewhere in the product. Several versions can be proposed for this, but the existing theory cannot determine which solution is the best. At this ti...

Claims

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Application Information

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IPC IPC(8): G06Q10/04G06Q10/06
CPCG06Q10/04G06Q10/06393
Inventor 王晔钟书毅王斌高庆月董源贵刘飞赵鑫杨智博
Owner BEIJING APPADHOC CO LTD
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