A manufacturing method for evaluating and optimizing a decorative sheet on the basis of image structure similarity comprises the following steps that firstly, a special automatic modeling and simulating function battery combination is built in a Rhinoceros+Grasshopper simulation platform, a simulation three-dimensional model of the artistic punched decorative sheet is constructed, rendering is conducted, a simulation effect graph is obtained, and a simulation imaging image is extracted; secondly, the simulation imaging image and an original customized image are converted into gray images; thirdly, geometric transformation and brightness linear transformation are carried out; fourthly, image structure similarity is calculated; fifthly, a structure similarity graph is generated; sixthly, an optimization region is determined; seventhly, contrast enhancement and feature extraction are carried out; eighthly, the feature difference is calculated; ninthly, process information is replaced; tenthly, new machining process information is imported into numerical control machining equipment, and a numerical control punching process is carried out on the decorative sheet. According to the manufacturing method, quality prediction and design optimization of products are effectively achieved, the product optimization efficiency is improved, and the product quality is ensured.