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Big data-based competitive product analysis method and system, storage medium and electronic equipment

An analysis method and big data technology, applied in the field of big data and competitive product analysis, to achieve the effect of low promotion cost, high activity and large scale

Pending Publication Date: 2020-06-16
山东爱城市网信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This technical solution relies on user installation data to objectively dig out the corresponding competing products and fully understand all competitors in the application market. At the same time, this technical solution is based on reliable and comprehensive data, which is conducive to helping companies expand their service varieties and increase their services. However, it is not possible to use big data to analyze and mine netizens’ sentiment towards the designated product and its competitors to achieve competitive product analysis

Method used

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  • Big data-based competitive product analysis method and system, storage medium and electronic equipment

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0052] as attached figure 1 As shown, the method for analyzing competing products based on big data of the present invention relies on completely open social network platform comment data, and by analyzing massive comments, excavates the emotional trend of netizens for designated products and related competing products from network comments, Through various analysis methods including sentiment analysis on comments, netizens' attitudes towards products can be obtained, and the purpose of competitive product analysis can be realized; the details are as follows:

[0053] S1. Determine the product and its related competing products: Determine according to multiple themes related to the product and its related competing products. The themes specifically include product abbreviations and product nicknames;

[0054] S2. Generate topics, collect comments and store comments; details are as follows:

[0055] S201. Generate topics according to multiple topics related to the product and ...

Embodiment 2

[0069] The big data-based competitive product analysis system of the present invention includes,

[0070] The unit for determining the product and its related competing products is used to determine the product and its related competing products based on multiple topics related to the product and its related competing products. The topics specifically include product abbreviations and product nicknames;

[0071] The topic generation and comment collection storage unit is used to generate topics based on multiple topics related to the product and its related competing products, and perform related topic search operations in Weibo; and then use web crawler technology to crawl the relevant pages found Corresponding comments under the topic, and store the crawled data as a data source for competitive product analysis;

[0072] The comment denoising and cleaning unit is used for preliminary cleaning of the stored comment data. The preliminary cleaning includes removing pictures, ex...

Embodiment 3

[0085] Based on the storage medium of Embodiment 1, a plurality of instructions are stored therein, and the instructions are loaded by a processor to execute the steps of the big data-based competitive product analysis method of Embodiment 1.

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Abstract

The invention discloses a competitive product analysis method and system based on big data, a storage medium and electronic equipment. The method belongs to the technical field of big data and competitive product analysis. The technical problem to be solved by the invention is how to analyze and mine emotional trends of netizens on specified products and competitive products thereof by using big data to realize competitive product analysis. The adopted technical scheme is as follows: ;according to the method, relying on completely public social network platform comment data, the emotion trendsof netizens to specified products and related competitive products are mined from network comments by analyzing massive comments, and the attitude opinions of the netizens to the products are obtained by performing multiple analysis modes including emotion analysis on the comments, so that the purpose of competitive product analysis is achieved. The system comprises a product and related competitive product determination unit, a topic generation and comment acquisition and storage unit, a comment denoising and cleaning unit, a comment word segmentation and stop word removal unit, a comment emotion score acquisition and tagging unit and a comment analysis and product optimization and upgrading unit.

Description

technical field [0001] The present invention relates to the technical field of big data and competitive product analysis, and specifically relates to a big data-based competitive product analysis method, system, storage medium and electronic equipment. Background technique [0002] In various industries, research on competing products is generally highly valued. Competitive product analysis or brand analysis is one of the important means for many companies to do brand market strategy research in the market, and it is also the best way for companies to operate in the market of crystal oscillator competitors. Research and analysis. Every company needs to analyze and improve its own products to occupy more markets, so competing product analysis is the most common and important analysis method in the market. After product development and launch, all companies or brands need to analyze competing products to evaluate the advantages and disadvantages of existing or potential compe...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06F16/33G06F16/951G06F16/955
CPCG06Q30/0629G06F16/951G06F16/955G06F16/3344
Inventor 徐展彧
Owner 山东爱城市网信息技术有限公司
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