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Information releasing pretreatment method and device

A technology of information delivery and preprocessing, applied in the field of data processing, to achieve the effect of precise positioning

Active Publication Date: 2016-10-05
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The technical problem to be solved by the embodiments of the present application is to provide a preprocessing method for information delivery to solve the technical problem of recommending business objects through accurate positioning to prevent waste of resources

Method used

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  • Information releasing pretreatment method and device
  • Information releasing pretreatment method and device

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0022] Reference figure 1 , Shows a flow chart of the steps of a preprocessing method for information release provided by an embodiment of the present application, which may specifically include the following steps:

[0023] Step 102: When the user visits a website, determine the characteristic information of the user based on the user's current webpage visited and historical behavior information.

[0024] When recommending a business object for a user, you need to recommend the business object of interest to the user to get the user’s attention and click to view it. Therefore, the classification label of the business object can be set in advance, and the classification label is used to mark the category of the business object. The classification label that the user has recommends the corresponding business object. Generally, the classification label is used to mark and determine the user's current webpage visit, such as webpage title, webpage keywords, etc., but the current webpag...

Embodiment 2

[0037] On the basis of the foregoing embodiment, this embodiment discusses in detail the preprocessing method of information delivery.

[0038] Reference figure 2 , Shows a flow chart of the steps of another preprocessing method for information release provided by the embodiment of the present application, which may specifically include the following steps:

[0039] Step 202: When a user visits a website, obtain the current webpage visited and historical behavior information of the user respectively.

[0040] Step 204: Analyze the currently visited webpage and historical behavior information according to one or more dimensions, and determine the characteristic information of the user.

[0041] When a user visits a website and browses a webpage, the user's current visit webpage can be obtained, and the historical behavior information of the user can be obtained. For example, for a shopping website, the shopping page currently browsed by the user can be obtained, and the user's histori...

Embodiment 3

[0093] In this embodiment, the scenario of advertisement placement is taken as an example, and the preprocessing method of advertisement placement is discussed based on the bidding method of search engines.

[0094] Placing search engine text ads is an effective way to expand website traffic. Introducing traffic in this way has a clear intention because it contains user query keywords, and is the traffic that e-commerce platforms give priority to purchase. But for e-commerce platforms that purchase large quantities of traffic, search engine text ads have limited traffic and cannot meet the demand for volume. At this time, the e-commerce platform will consider displaying advertising traffic. Display advertising traffic is generally provided by the website that cooperates with the search engine to provide the traffic on the display advertising space. The traffic of display ads may be more than 10 times the volume of search engine text ads, but the traffic quality will be signific...

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Abstract

The invention provides an information releasing pretreatment method and device, which can solve the technical problem that service objects are recommended through accurate positioning, and then resource waste can be prevented. The method includes: determining feature information of a user based on a current visited webpage and historical behavior information of the user when the user visits a website; determining classification labels and user groups thereof according to the feature information, and establishing a service object group for each classification label; calculating group value information of the user groups corresponding to the classification labels to which the feature information belongs; and setting value feature information of a service object group according to the group value information, wherein the value feature information is used for determining the service object group displayed in a webpage display position. The features of the user can be fully and accurately positioned, the classification label to which the user belongs can be accurately analyzed and the corresponding service object group and the value feature information thereof can be determined before advertisement releasing, and then subsequent released service objects can be positioned accurately and can meet the expectation and demands of the user.

Description

Technical field [0001] This application relates to the field of data processing technology, and in particular to a preprocessing method for information release and a preprocessing device for information release. Background technique [0002] With the development of Internet technology, users often search for various information on the Internet and browse related web pages. When users search for information on the Internet, they often use search websites such as Google, Baidu, etc., and then search through the corresponding search results through their search engines. [0003] Since there is a large amount of user query traffic on the search engine, when the information of certain business objects needs to be recommended, it can be delivered to the search engine for recommendation. The search engine’s recommendation for this type of business object can be to display it on the display space provided by the website that cooperates with the search engine. At the same time, in order to...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 黄凯明李波刘奎龙
Owner ALIBABA GRP HLDG LTD
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