Control method and device for predicting user behavior based on large data

Abstract

The invention provides a control method for predicting a user behavior based on large data. The control method is used in classification analysis based on a user behavior large-data set so that a behavior expectation index I is predicted and calculated. The control method comprises the following steps: a, obtaining a user behavior variable y; b, on the basis of a function f(u, y, [phi] ... ...), obtaining characteristic parameters [beta]<1>, [beta]<2> ... [beta] through calculation; c, on the basis of a linear combination formula u=[beta]<1>*1+[beta]<2>*2+...[beta]*p, obtaining an expectation value u through calculation; and d, on the basis of a formula I=g(u), obtaining the behavior expectation index I through calculation. A corresponding control device is further provided. Client indexes aiming at a user risk, a purchase preference, renewal of insurance, insurance adding and other aspects can be designed through the method and device, a specific number of data is preferably selected from thousands of user data, a refined prediction model is constructed, and visual evaluation is performed on a user's future behavior trend on the basis of the prediction model.

Description

technical field [0001] The present invention relates to the field of big data analysis, especially the application of big data analysis in the insurance industry, and in particular to a control method and a corresponding device for predicting user behavior based on big data. Background technique [0002] With the advent of the era of big data, more and more industries have begun to apply big data analysis to their daily management of customers, such as the insurance industry, telecommunications industry, fast-moving consumer goods industry, etc., these industries have begun to use big data It can even predict the future trend of user behavior and tap potential user resources. In the traditional insurance industry, data analysts generally use actuarial technology to obtain product sales and user risk indexes, which more quantitatively calculate and qualitatively analyze data in one dimension, which cannot reflect the actual operation of the data as a whole. Diversity and com...

AI Technical Summary

Problems solved by technology

[0005] In order to overcome the technical problem of not providing big data based on user behavior to predict the future behavior of users in the prior art, the purpose of the present invention is to provide a control method and corresponding device for predicting user behavior based on big data

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