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Media file delivery method and device

A technology of media files and delivery methods, which is applied in the computer field, can solve the problems of bidding advertisement preemption in contract advertisement placement, affecting the wide contract, and high bidding advertisement bid, so as to achieve the effect of increasing exposure

Pending Publication Date: 2016-10-26
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The embodiment of the present invention provides a method and device for delivering media files, so as to at least solve the technical problem in related technologies that the delivery of contract advertisements is preempted by bidding advertisements due to the high bids of bidding advertisements in related technologies, which seriously affects the contract size.

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  • Media file delivery method and device
  • Media file delivery method and device

Examples

Experimental program
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Embodiment 1

[0022] According to an embodiment of the present invention, a method embodiment of a method for delivering a media file is provided.

[0023] Optionally, in this embodiment, the above method for delivering media files can be applied to figure 1 In the hardware environment constituted by the server 102 and the terminal 104 as shown. Such as figure 1 As shown, the server 102 is connected to the terminal 104 through a network. The above-mentioned network includes but not limited to: a wide area network, a metropolitan area network or a local area network. The terminal 104 is not limited to a PC, a mobile phone, a tablet computer, and the like. The method for delivering media files in this embodiment of the present invention may be executed by the server 102, may also be executed by the terminal 104, and may also be executed jointly by the server 102 and the terminal 104. Wherein, the method for delivering media files in the embodiment of the present invention performed by the t...

Embodiment 2

[0081] According to an embodiment of the present invention, a media file delivery device for implementing the above media file delivery method is also provided. Figure 4 is a schematic diagram of an optional device for delivering media files according to an embodiment of the present invention, such as Figure 4 As shown, the device may include:

[0082] The receiving unit 22 is used to receive the first release request; the judging unit 24 is used to judge whether there is a media file with a preempted amount greater than a predetermined threshold in the first type of media files to be placed, wherein the preempted amount is recorded media The number of times that the file is preempted by the second type of media file to be delivered; the first selection unit 26 is used to prohibit the second type of media file from participating in the delivery requested by the first delivery request if there is a media file, and from the first type of media file One or more target media fi...

Embodiment 3

[0104] According to an embodiment of the present invention, there is also provided a server or a terminal for implementing the above method for delivering a media file.

[0105] Figure 10 is a structural block diagram of a terminal according to an embodiment of the present invention, such as Figure 10 As shown, the terminal may include: one or more (only one is shown in the figure) processor 201, memory 203, and transmission device 205 (such as the sending device in the above-mentioned embodiment), such as Figure 10 As shown, the terminal may also include an input and output device 207 .

[0106] Wherein, the memory 203 can be used to store software programs and modules, such as program instructions / modules corresponding to the method and device for delivering media files in the embodiment of the present invention, and the processor 201 runs the software programs and modules stored in the memory 203, thereby Execute various functional applications and data processing, tha...

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PUM

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Abstract

The invention discloses a media file delivery method and a media file delivery device. The media file delivery method comprises the steps of: receiving a first delivery request; judging whether a media file with a preempted amount greater than a predefined threshold value exists in first-type media files to be delivered, wherein the preempted amount is the times that a recorded media file is preempted by second-type media files in delivery; and if the media file exists, then forbidding the second-type media files to participate in the delivery requested by a first delivery request, and selecting one or more target media files from the first-type media files for participating in the delivery requested by the first delivery request. The media file delivery method and the media file delivery device solve the technical problems that the delivery of a contract advertisement is preempted by a bidding advertisement, and the guaranteed amount of the contract advertisement is affected seriously because the bidding advertisement overbids in the related technology.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for delivering media files. Background technique [0002] With the rapid development of computer technology, in the prior art, the purpose of increasing the exposure of the delivered media files can be achieved by delivering the media files to delivery objects. For example, serving advertisements to users to increase ad exposure. Advertisements delivered to users can usually be divided into two types, namely contract advertisements and bidding advertisements. Among them, contract advertisements are delivered according to the delivery amount in the predetermined contract, and the order of delivery of contract advertisements can be determined by the advertisement score, which can be used for Indicates the relevance of this ad to the user. When there is a user demand for delivery, the ad with a higher score will be delivered first. Bidding ads are delivered ac...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0277
Inventor 杨希旺贺旭陈功彭崇黄识张必锋周楠
Owner TENCENT TECH (SHENZHEN) CO LTD