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Producing video data

A video data and video technology, applied in the field of video data generation, can solve the problems of transmitting a large amount of video data, time-consuming transmission of multiple files, publishers cannot switch embedded advertisements, etc.

Active Publication Date: 2016-10-26
MIRRIAD ADVERTISING PLC
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this suffers from the fact that a large amount of video data must be transmitted, and targeting an ad to a particular user requires generating and delivering multiple versions of the embedded video
This large file size makes the transfer of multiple files more time-consuming and inefficient
Additionally, publishers cannot toggle embedded ads when a campaign starts and ends
Additionally, publishers cannot collect analytics for this campaign

Method used

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  • Producing video data
  • Producing video data
  • Producing video data

Examples

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Embodiment Construction

[0024] figure 1 is a schematic diagram showing a video processing system 100 according to some embodiments. The subsystems of the video processing system are connected by one or more data communication networks (not shown). In some embodiments, the subsystems are interconnected via the Internet.

[0025] Subsystem 102 , referred to herein as a "source center," performs, among other things, video data analysis of video processing system 100 . When provided with one or more digital files, such as on video or data tape, on a digital versatile disc (DVD), over a high-speed computer network, over a network, on one or more removable disc drives, or otherwise, the source The hub 102 can retrieve the source video data. In one embodiment, the source video data is provided by the publisher. In another embodiment, the source video data is provided by the content owner 104 .

[0026] The source video data includes frames of video material. Successive frames of video material set at ...

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PUM

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Abstract

A method of incorporating additional video objects into source video data to produce output video data. The method includes retrieving source video data and data defining a segment size used by a distributor, into which video data is divided when transmitted. The method includes analyzing the source video data to identify selected frames of video material which include insertion zones which correspond to regions which are suitable for receiving an additional video object. The method includes identifying a boundary point of the source video data. The method includes embedding additional video objects into the selected frames, creating output video data which has a boundary which corresponds with the identified boundary point. The method includes generating metadata including information on said boundary point of the source video data to be replaced by the created output video data; and transmitting the output video data and the metadata to the distributor.

Description

technical field [0001] The present invention relates to generating video data. In particular, but not exclusively, the invention relates to methods and applications, computer programs, computer program products and systems comprising means adapted to perform the method, for merging one or more other video objects into source video data to generate output video data . Background technique [0002] The broadcast industry has changed significantly in recent years. With the rise of the web, streaming over digital networks has become increasingly popular and has gradually replaced traditional television broadcasting. Before these changes, television programs were usually recorded on videotape in a television studio or on location. There is no file structure in the tape, only linear picture information. The availability of digital technology has resulted in media having directory and file structures. The number of processes between raw capture material and final material is a...

Claims

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Application Information

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IPC IPC(8): H04N21/234H04N21/81H04L29/06
CPCH04L65/60H04N21/23424H04N21/812H04N21/234345H04N21/6582H04N21/858H04N21/23418H04N21/23439H04N21/2668H04N21/8456H04N21/26258H04N21/2353H04N21/2393H04N21/8455H04N21/64769H04N21/8583H04N21/845H04N21/8358H04N21/6379H04N21/854
Inventor 拉姆·斯里尼瓦桑
Owner MIRRIAD ADVERTISING PLC