Method for pushing information based on scenes

A technology for pushing information and scenes, applied in marketing, instrumentation, electrical digital data processing, etc., can solve problems such as imprecise push timing and poor user experience, and achieve the effect of improving user experience, accurate survival time, and efficient information push services

Inactive Publication Date: 2016-11-09
SHANGHAI YIBAO HEALTH MANAGEMENT CO LTD
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  • Abstract
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Problems solved by technology

[0006] The present invention proposes a method for pushing information based on scenes, which can overcome the problems of poor user experience and inaccurate push timing in the prior art when

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  • Method for pushing information based on scenes

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Embodiment Construction

[0031] The technical solution of the present invention will be described in further detail below in conjunction with the accompanying drawings and embodiments, and the following embodiments do not constitute a limitation of the present invention.

[0032] The general idea of ​​the present invention is to formulate different push plans and push contents for different scenarios by defining user scenarios. Intuitively, a user scenario refers to a series of user behaviors, which imply the user's behavior motivation. For example, in an e-commerce application, the user's browsing behavior may be to pass the time, or there may be a shopping motivation; he may be hesitating whether to buy a specific product, or he may be hesitating which product to buy. The present invention uses a feature vector to describe a scene, and uses a survival analysis model to predict a next visit time for each scene.

[0033] like figure 1 As shown, in this embodiment, a method for pushing information ba...

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Abstract

The invention discloses a method for pushing information based on scenes. The method for pushing information comprises the following steps: firstly extracting scene characteristics of user sessions, then predicting survival time via a survival analysis model based on the extracted scene characteristics, and finally determining predicted information pushing time according to the predicted survival time and the scene ending time of the user sessions. The method for pushing information further comprises the following steps: determining actual information pushing time according to the predicted information pushing time and access time sets corresponding to users; and updating the survival analysis model according to feedback data of the users. The method takes the user scenes as learning targets, pushes the information based on the scenes, and can predict more accurate information pushing time; the user experience is improved; the more efficient information pushing service is supplied to the users.

Description

technical field [0001] The invention belongs to the technical field of information pushing, and in particular relates to a method for pushing information based on scenarios. Background technique [0002] Information push is a service that proactively pushes information to users. The purpose is to help users find useful information and improve user experience while mining user value. But pushing too much and pushing at the wrong time can backfire, so when you push is as important as what you push. [0003] The Chinese invention patent application with the application number 201410848646.5 discloses a method and device for providing users with personalized resource message push. One or more information push dates and time periods suitable for the user to push information; if the current date and time period belong to the information push date and time period, select one from the resource collection that meets the user's preference characteristics or more resources; and provi...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/9535G06Q30/0253G06Q30/0255
Inventor 丁伟峰
Owner SHANGHAI YIBAO HEALTH MANAGEMENT CO LTD
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