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Computerized method and system for personalized storytelling

A computer system and user technology, applied in computer parts, computing, record carriers used by machines, etc., can solve the problems of customers not being able to obtain product information, hindering the attempts of new products and services, and improve the success rate of product sales. , to improve the performance of offline shopping

Inactive Publication Date: 2016-11-16
NANYANG TECH UNIV
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  • Summary
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  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

Offline, customers do not have access to the same rich information about a product as online, such as product information, statistics, advertisements, and social media reviews from friends and communities of interest
This discourages customers from trying new products and services during offline retailing

Method used

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  • Computerized method and system for personalized storytelling
  • Computerized method and system for personalized storytelling
  • Computerized method and system for personalized storytelling

Examples

Experimental program
Comparison scheme
Effect test

Embodiment approach 1

[0027] Embodiment 1 uses the above barcode to obtain information related to the above product, and uses this information in combination with the pre-stored information of each customer to generate corresponding brand promotion stories and advertisements. The story will be presented on the respective customer's smartphone 2, 3 in the form of a media that combines text, audio and video. In this way, after scanning the same two-dimensional barcode, customer A and customer B can obtain different stories according to their different preferences and different related online multimedia.

[0028] Embodiment 1 is a multi-agent system, which includes the following operating agents:

[0029] (1) Extraction agent: After each customer scans the two-dimensional barcode of the product, the two-dimensional barcode is sent to this extraction agent. The extraction agent extracts product information (e.g., its name, manufacturer, description, etc.) about the product from the internal database o...

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Abstract

A method and system are proposed for presenting information relating to a product to a potential customer for the product, upon the user scanning a 2D barcode using a mobile device. The information is presented to the customer as a story generated by an agent-based storytelling system. The story is personalized to the customer using online multimedia. It can be used to conduct mobile branding and advertisement, and is able thereby to augment offline shopping with online shopping experience.

Description

technical field [0001] The present invention relates to a computerized method and system for providing customers with a personalized retail experience using a personalized storytelling system. Background technique [0002] People are increasingly using smartphones with powerful computing capabilities, information connectivity, and social capabilities. Taking Singapore as an example, the penetration rate of smartphones reached 87% in 2013. As the number of people using smartphones rises, scanning of 2D barcodes for various activities is becoming more and more common. According to Wikipedia, a 2D barcode is a two-dimensional representation of information that can be used to store text, URLs, and / or other long pieces of information. The two-dimensional barcode can be presented to the customer in a specific place for the customer to take a photo with a smart phone, and the photo is sent back to the server through wireless, so that the server can download information related to...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
CPCG06Q30/02G06Q30/0271G06K7/1417G06K19/06037
Inventor 蔡云栋申志奇苗春燕张亮
Owner NANYANG TECH UNIV
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