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Automatic classification method and device for user communities

An automatic classification and group classification technology, applied in the Internet field, can solve the problems of inability to effectively and accurately divide communities, inability to carry out efficient and accurate marketing or commercial promotion, etc., to achieve effective marketing or commercial promotion, accurate The effect of marketing or commercial promotion

Inactive Publication Date: 2016-12-07
深圳兔展智能科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] However, the inventors of the present invention have found that the above-mentioned communities are all actively or manually invited by users to join, and users do not necessarily know the existence of such communities, or even the communities to which they belong, so creating groups cannot be effective and Precisely divide the community, so that efficient and precise marketing or commercial promotion cannot be carried out

Method used

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  • Automatic classification method and device for user communities
  • Automatic classification method and device for user communities
  • Automatic classification method and device for user communities

Examples

Experimental program
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no. 1 example

[0019] see figure 1 , which is a schematic flowchart of the method for automatically classifying user communities provided in the first embodiment of the present invention. The methods include:

[0020] Step 101: Perform topic model analysis on published articles, extract their topics and set their work tags, and each topic corresponds to multiple work tags;

[0021] Step 102: Collect browsing behaviors of the same article, and record corresponding browsing users;

[0022] Step 103: mark the community tags corresponding to the tags of the works for browsing users;

[0023] Step 104: Perform multi-dimensional cluster analysis on the browsing users;

[0024] Step 105: Classify user communities according to cluster size and density.

[0025] In this embodiment, the method uses big data analysis technology to perform multi-dimensional clustering analysis on users, so that user community classification can be obtained more accurately, so marketing or commercial promotion can be...

no. 2 example

[0027] Please refer to figure 2 , in this embodiment, the public platform in instant messaging will be taken as an example to illustrate the specific implementation process of the method for automatically classifying user groups in the present invention.

[0028] Among them, the public platform refers to a media publishing function based on instant messaging. Users can publish text and pictures through the public platform, and at the same time share articles or music to the circle of friends through other software. Users can "comment" or click "like" (express likes) on photos and articles newly posted by friends.

[0029] In this embodiment, in step 101, the public platform in instant messaging will be taken as an example to illustrate a specific method and flow for classifying user communities.

[0030] Specifically, in the topic model analysis of published articles, a topic represents a concept, which is embodied as a series of related words and their conditional probabili...

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Abstract

The invention relates to an automatic classification method and device for user communities. The method comprises steps as follows: published articles are subjected to topic model analysis, topics of the articles are extracted, and artwork labels of the articles are set, wherein each topic corresponds to a plurality of artwork labels; browsing behaviors of the same article are collected, and browsing users corresponding to the browsing behaviors are recorded; community labels corresponding to the artwork labels are marked for the browsing users; the browsing users are subjected to multidimensional clustering analysis; the user communities are classified according to the cluster size and density. The device and the method perform multidimensional clustering analysis on the users with a big data analysis technology and can obtain classification of the user communities more precisely, thereby being capable of performing marketing or commercial popularization more effectively and more precisely.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and device for automatically classifying user groups. Background technique [0002] Generally speaking, the community referred to by sociologists and geographers refers to all social relations that function within certain boundaries, regions or fields. [0003] In the Internet, a community generally refers to a network group formed on the Internet based on common interests, hobbies, age, gender, income and other characteristics. [0004] In the current Internet application technology, it is hoped that targeted planning, marketing or other commercial activities can be carried out through the division of communities to make the above activities more efficient. [0005] In the prior art, the usual method of dividing the community is to establish a social group (such as an instant messaging chat group), through which the user actively joins the group, and then tags the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/355G06Q30/0204
Inventor 白艺冲董少灵段明伟
Owner 深圳兔展智能科技有限公司