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Electronic information board advertisement putting effect analysis method based on face identification

An electronic stop sign, face recognition technology, applied in the field of face recognition, can solve problems such as unfavorable enterprises advertising, lack of analysis of passenger viewing, etc., to achieve the effect of accurate data support

Inactive Publication Date: 2017-01-04
ZHENGZHOU TIAMAES TECH
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  • Summary
  • Abstract
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AI Technical Summary

Problems solved by technology

[0004] However, the existing technology lacks relevant technologies for analyzing the situation of passengers viewing advertisements on LCD advertising screens, which is not conducive to targeted advertisements for enterprises

Method used

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Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0030] A face recognition-based method for analyzing the effect of advertising on an electronic stop sign, comprising the following steps:

[0031] S1. Image acquisition:

[0032] S11. Haar classifier training module: A strong classifier for distinguishing between human faces and non-human faces is obtained by applying the Haar features of the AdaBoost algorithm training samples, and all the strong classifiers are filtered and cascaded as Haar classifiers.

[0033] S12. A face detection camera is set above the electronic stop sign liquid crystal display, and the face detection is carried out by the Haar feature of the Haar classifier from the video taken by the face detection camera, and the face images of the passengers are collected, and then a large number of images are collected. Storage of face images.

[0034] Face detection includes the following steps:

[0035] Perform grayscale processing on each frame of video image collected by the camera, and use the Haar classif...

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PUM

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Abstract

The present invention discloses an electronic information board advertisement putting effect analysis method based on face identification. The method comprises the following steps: S1, performing image collection; S2, performing sex determination and age determination of the face image; and S3, determining many related face images are the same person or not after determining the sex and the age of the person who waits for a train in the step S2 and performing passenger flow data statistics. Through the face statistics by employing the face monitoring camera and through the face identification algorithm analysis, the electronic information board advertisement putting effect analysis method based on face identification can easily determine the age and the sex, generate related report at a PC, transmit the statistics data on time and combine the advertisement play time to perform accurate statistics of the followers' age group, the sexes and the following time for each advertisement so as to provide powerful and accurate data support for the advertisement putting effect analysis and provide data basis for the advertisement operators' advertisement strategy determination.

Description

technical field [0001] The invention belongs to the technical field of face recognition, and mainly relates to a face recognition-based method for analyzing the effect of placing advertisements on electronic station signs. Background technique [0002] In today's society, with the continuous development of the economy, the whole society has become a society with rapid spread of information, and the importance of advertising has become more and more prominent, and all walks of life are also increasing their attention to advertising. Whether it is a product supplier or a service provider, they are constantly increasing their emphasis on advertising, but there will also be a situation where a large amount of advertising fees may not be able to receive the expected results. Effect analysis becomes more and more important. [0003] As the audience of the advertisement---customer flow, it determines the spread range of the advertisement, and becomes the top priority of the advert...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06K9/00G06N3/08
CPCG06N3/08G06Q30/0245G06V40/172
Inventor 郭建国方志乾任海波王全军谷凯
Owner ZHENGZHOU TIAMAES TECH
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