Advertisement putting method and device based on click rate

A technology for advertising delivery and click-through rate, applied in advertising, commerce, instruments, etc., can solve the problem of uneven advertising delivery, achieve the effects of ensuring stability, avoiding wrong choices, and reducing operations

Inactive Publication Date: 2017-01-25
天聚地合(苏州)科技股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a DSP-based advertising method and device to solve the problem of uneven advertising in the prior art

Method used

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  • Advertisement putting method and device based on click rate
  • Advertisement putting method and device based on click rate

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Embodiment Construction

[0038] In order to enable those skilled in the art to better understand the technical solutions in the present application, the technical solutions in the embodiments of the present application will be clearly and completely described below in conjunction with the drawings in the embodiments of the present application. Obviously, the described The embodiments are only some of the embodiments of the present application, but not all of them. Based on the embodiments in this application, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the scope of protection of this application.

[0039] The embodiment of the present invention is based on the DSP platform. In order to make the present invention clearer, the following first introduces the advertising principle of the DSP:

[0040] Step 1: The user visits a media website, such as www.dspwhy.com, using a web browser. Media dspwhy will present the content of this webs...

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Abstract

The invention provides an advertisement putting method and a device based on click rate. The method comprises: putting n advertisement full flow according to the residual advertisement putting cost knratio, analyzing the putting click log to obtain the analysis result; carrying out m directional putting according to the residual advertisement putting cost k m of the analysis result, analyzing the click log, if m directional putting click rate is greater than the click rate of n advertisement full-flow putting,the cost of residual advertisement putting cost km+1 is subjected to m+1 directional putting; if the click rate of m directional putting is less than the click rate of n advertisement full-flow putting, the cost of residual advertisement putting cost kn+1 is subjected to n+1 advertisement full-flow putting. The method and device provided in the invention carry out real-time adjusting between the full-flow and the directional putting method based on the click rate, the stable click rate is ensured and the operation of the advertisement owner is reduced.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and in particular relates to an advertisement placement method and device for online adjustment based on click-through rate feedback. Background technique [0002] DSP is the abbreviation of Demand-Side Platform, that is, the demand-side platform. This concept originated in Europe and the United States where online advertising is well developed, and it is a new online advertising delivery system that has emerged along with the rapid development of the Internet and the advertising industry. In the Internet advertising industry, DSP is a system and an online advertising platform. It serves advertisers and helps advertisers place advertisements on the Internet or mobile Internet. DSP can make it easier and more convenient for advertisers to follow a unified bidding and feedback method. Online advertisements located on multiple advertising exchange platforms can be reasonably priced. Price re...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0254G06Q30/0255
Inventor 桑晓龙左磊严俊张良晖罗承成李阳
Owner 天聚地合(苏州)科技股份有限公司
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