User selecting method and device
A user and target user technology, applied in the field of information processing, can solve the problem that the target user is not accurate enough
Active Publication Date: 2017-01-25
TENCENT TECH (SHENZHEN) CO LTD
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In reality, since each user is an independent existence with diverse characteristics, the target users for information delivery determined by this simple screening are not accurate enough
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[0034] In order to make the objectives, technical solutions and advantages of the present invention clearer, the following further describes the present invention in detail with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, but not used to limit the present invention.
[0035] The user selection method provided by the embodiment of the present invention can be applied to figure 1 In the application scenario shown. reference figure 1 As shown, the client terminal 110 can interact with the server 120 through a preset network. The client terminal 110 is a terminal of a service provider that needs to send push information to a user, and includes but is not limited to devices such as smart phones, tablet computers, and palmtop computers with communication functions. The server 120 is a server of a social, instant messaging, or shopping platform storing a larg...
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The invention relates to a user selecting method. The user selecting method comprises the steps as follows: acquiring a characteristic label vector of each lead user; computing a clustering center corresponding to information of each of a preset first number of information categories according to the characteristic label vectors of all the lead users; acquiring a characteristic weight vector corresponding to each category of information; acquiring a characteristic label vector of each potential user of a potential user group; computing the first distance between each potential user and the clustering center of each category according to the characteristic label vector and the characteristic weight vector of the potential user as well as the clustering center; selecting a second number of potential users in the shortest distance from the first distance as the target users for information pushing. With the adoption of the method, the selection precision of the target users can be higher. Besides, the invention provides a user selecting device correspondingly.
Description
Technical field [0001] The present invention relates to the technical field of information processing, in particular to a method and device for user selection. Background technique [0002] With the development of big data applications, a large amount of user information is stored in instant messaging and social application platforms, such as user preferences, age, occupation, and needs, etc., and these user information can be used to push information, such as product advertisements. The push of other information has important reference value. [0003] In traditional technical solutions, a large number of acquired users are usually simply screened. For example, users who have browsed the same or similar information as the information that the service provider intends to push are selected as the target users, and the relevant service provider’s information is released to them. Push information. In reality, since each user is an independent existence and has diversified characteris...
Claims
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IPC IPC(8): G06Q30/02G06Q30/06G06K9/62
CPCG06Q30/0256G06Q30/0631G06F18/23G06Q30/02G06F16/9535G06Q30/0201G06F18/41G06F18/23213G06F18/24137G06F18/22G06F18/2113
Inventor 章志青吴佳明
Owner TENCENT TECH (SHENZHEN) CO LTD