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Data importing method and apparatus

A technology of data and times, applied in the field of data import method and device, can solve the problems of complicated types, large number of keywords, low data import efficiency, etc., and achieve the effect of rapid import and improved import efficiency.

Active Publication Date: 2017-03-29
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The embodiment of the present invention provides a data import method and device to at least solve the technical problem of low import efficiency when importing data according to the principle of literal meaning matching due to the large number and cumbersome types of keywords of customers

Method used

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  • Data importing method and apparatus
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Embodiment 1

[0023] According to an embodiment of the present invention, a method embodiment of a data import method is provided. It should be noted that the steps shown in the flow chart of the accompanying drawings can be executed in a computer system such as a set of computer-executable instructions, and , although a logical order is shown in the flowcharts, in some cases the steps shown or described may be performed in an order different from that shown or described herein.

[0024] figure 1 is a flow chart of an optional data import method according to an embodiment of the present invention, such as figure 1 As shown, the method includes the following steps:

[0025] Step S102, obtaining the encoding parameters of the target keyword added on the target URL;

[0026] Step S104, determine the user operation behavior data corresponding to the encoding parameters, wherein the user operation behavior data includes at least one of the following: the number of visits to the target URL, the...

Embodiment 2

[0057] According to an embodiment of the present invention, a device embodiment of a data importing device is provided.

[0058] figure 2 is a schematic diagram of an optional data importing device according to an embodiment of the present invention, such as figure 2 As shown, the apparatus includes: a first acquiring unit 202 , a determining unit 204 , a second acquiring unit 206 and an importing unit 208 . The first obtaining unit 202 is used to obtain the coding parameters of the target keywords added on the target URL; the determining unit 204 is used to determine the user operation behavior data corresponding to the coding parameters, wherein the user operation behavior data includes at least one of the following: The number of visits to the target URL, the number of user registrations brought by the visit to the target URL, the number of times the user places an order brought by the visit to the target URL; the second acquisition unit 206 is used to obtain the corresp...

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Abstract

The invention discloses a data importing method and apparatus. The data importing method comprises the steps of obtaining coding parameters of target keywords added on a target URL; determining user operating behavior data corresponding to the coding parameters, wherein the user operating behavior data comprises at least one of the following elements: number of times of target URL visiting, number of times of user registration caused by target URL visiting, and number of times of user ordering caused by target URL visiting; obtaining a preset corresponding relation between the coding parameters and the target keywords; and importing the user operating behavior data according to the corresponding relation. By adoption of the data importing method and apparatus, the technical problem of low data importing efficiency in data importing based on a literal meaning matching principle caused by a large number of keywords and a wide range of keywords of customers is solved.

Description

technical field [0001] The present invention relates to the field of the Internet, in particular to a method and device for importing data. Background technique [0002] When using search engine marketing (Search Engine Marketing, abbreviated as SEM), the marketing situation is generally detected by adding parameters to a uniform resource locator (Uniform Resource Locator, abbreviated as URL). For example, when using a search engine to place an Internet advertisement, it is generally detected whether the customer brought by the advertisement is from Baidu through "utm_source=baidu". At this time, "utm_source=baidu" is added to the URL, where "baidu " is a specific parameter. After placing the advertisement, in addition to knowing the source of the customer, the advertiser will generally collect the keywords in the advertisement and the user operation data such as customer registration and order placement brought by the advertisement, and import these data into the system to...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06F16/951G06F16/9566G06Q30/0201
Inventor 张运
Owner BEIJING GRIDSUM TECH CO LTD
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