Visual analysis system for influence of exchange between game players on consumer behavior

Abstract

The invention discloses a visual analysis system for the influence of exchange between game players on consumer behavior. The system comprises a data processing module, a high-level view visualization module, and a detail view visualization module. The data processing module is used for preprocessing and making a modeling analysis of data to get a desired data and model result. The high-level view visualization module shows the dynamic change of different behaviors of players and the common evolution trend of the influence of different behaviors in the form of river, and includes a stacked tree image having at least three layers, a consumption flow image, influence ribbons, and an influence bar chart. The detail view visualization module relates to multiple columns of interaction views dynamically associated with one another, and includes an attribute distribution ring and a pixel bar chart. With the system, the change in consumption of players with time can be explored, the common evolution process of exchange and consumption of players and the influence of the social contact between players on consumption through different mechanisms can be displayed in real time, the similarities and differences of the influences of communication on different kinds of commodities can be found quickly, and intra-class and inter-class comparison can be made on different kinds of commodities according to the properties and purposes of the commodities.

Description

technical field [0001] The invention relates to the technical field of consumer behavior analysis, in particular to a visual analysis system for the impact of game player communication on consumer behavior. Background technique [0002] Multiplayer online role-playing games create a virtual social environment for players, and the individual characters of different sects incarnated by players can interact with each other in a continuous game environment. In this virtual society, a large number of interactive behaviors and participatory activities are included, so many players have invested a lot of money, time and energy in various MMORPGs. To some extent online role-playing games have become an important part of e-commerce. According to statistics, the total global MMORPG revenue has reached 11 billion US dollars in 2015, and will reach 13 billion US dollars in 2017. [0003] The player's experience and investment in the game have a great impact on the profitability and de...

AI Technical Summary

Problems solved by technology

[0005] Such a solution faces some problems: first, how to measure the interactive relationship between different behaviors, and explore the effects of different social structures or influence mechanisms; second, how to integrate this large-scale dynamic data that interacts with each other to visualize

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