The invention discloses a visual analysis method for influence of communication between game players on consuming behaviors of the game players. The visual analysis method comprises the following steps that (1) data are obtained, wherein attributes in the data comprise character identity labels ID, timestamps t, character included groups g and time-varying character behavior attributes; (2) character centralities are calculated according to the behavior attributes, and a core character and ordinary characters are marked off; (3) behaviors, generated by the influenced characters, in the behavior attributes are defined as behaviors B; (4) influence on the characters, in the different groups, completing the different behaviors B is calculated according to a relationship obtained in the step (3) to obtain an equation system, and the influence of the core character and the ordinary characters is evaluated through the square of partial correlation; and (5) data and models obtained in the step (4) are visualized, wherein visualized images comprise the high-level views and the detail views. The visual analysis method can be used for effectively analyzing the influence of player communication on consumption power and can be applied to many different virtual game platforms.