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Path selection method and device

A route and user technology, applied in the field of Internet information, can solve the problems that there is no scientific method of evaluating routes, and advertisers cannot generate route choices, etc., and achieve the effect of convenient browsing

Active Publication Date: 2021-01-26
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] However, the existing technology can generate multiple routes according to the needs of advertisers, and set the routes to guide user traffic and facilitate users to browse, but there is no scientific way to evaluate the routes when there are already candidate routes. The master doesn't do a good job of making proper choices for generated paths

Method used

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  • Path selection method and device

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Embodiment Construction

[0023] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0024] The embodiment of this application provides a path selection method, such as figure 1 As indicated, the method is described below.

[0025] 101. Acquire attribute information of user access behavior of each of multiple routes, where the attribute information is parameter information describing user access behavior in multiple dimensions.

[0026] Specifically, the path is a search engine advertising promotion style, which i...

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Abstract

The invention discloses a path selection method and apparatus and relates to the technical field of Internet information, for the purposes of evaluating a path under the condition that there is already a candidate path, providing path selection for advertisement owners, better guiding user flow and facilitating user browsing. The method comprises the following steps: obtaining attribute information of access behavior of each path user among multiple paths; and obtaining a weight value of each path by performing weighing operation on the attribute information, selecting a plurality of paths from the multiple paths according to a decreasing sequence of the weight values so that the plurality of paths can be taken as actual paths in advertisement owner websites. The path selection method and apparatus are suitable for path selection.

Description

technical field [0001] The present application relates to the field of Internet information technology, and in particular to a method and device for selecting a route. Background technique [0002] At present, the Internet has played an increasingly important role in people's daily life. When users search for keywords through search engines, multiple websites will appear. If users want to know more relevant information, they need to click multiple websites. Further browsing of the website makes user operation inconvenient. [0003] The existing route provides users with a quick way to enter the desired website. Route is one of the effective promotion methods of the search engine platform. Advertisers can set personalized routes and integrate multiple sub-links into the general promotion content, so as to serve users. Display richer advertising information. In this way, when a user searches for a keyword through a search engine, he can click to browse the website to further...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/9536G06Q30/02
CPCG06Q30/0255G06Q30/0277G06F16/9535
Inventor 王江伟
Owner BEIJING GRIDSUM TECH CO LTD