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Advertisement information sending method, apparatus and system

A technology of advertising information and sending method, applied in the field of advertising information sending method, system, and device, which can solve the problems of low accuracy of advertising information delivery, high probability of displaying advertising information, and low flexibility, so as to improve accuracy and flexibility Sexuality, the effect of increasing the chance of display

Inactive Publication Date: 2017-05-10
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] The current social network advertisement delivery method is usually to configure fixed advertisement information for users in advance, and push advertisement information to user terminals in a fixed order. The display probability of advertising information will be low, resulting in lower accuracy and flexibility of advertising information placement

Method used

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  • Advertisement information sending method, apparatus and system
  • Advertisement information sending method, apparatus and system
  • Advertisement information sending method, apparatus and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0041] This embodiment will be described from the perspective of an advertisement information sending device, and the advertisement information sending device may specifically be integrated in a network device such as a server.

[0042] A method for sending advertisement information, comprising: receiving an advertisement acquisition request sent by a terminal, the advertisement acquisition request carrying a user identifier, and then querying historical advertisement information corresponding to the user identifier according to the advertisement acquisition request, and obtaining the user's target address corresponding to the user identifier According to the negative feedback information of the historical advertisement information, the advertisement information queue corresponding to the user identifier is adjusted according to the negative feedback information, and corresponding advertisement information is sent to the terminal according to the adjusted advertisement informati...

Embodiment 2

[0136] According to the method described in Embodiment 1, an example will be given below for further detailed description.

[0137] In this embodiment, the specific integrated server of the advertising information sending device will be taken as an example for description.

[0138] Such as Figure 2a As shown, a method for sending advertisement information, the specific process is as follows:

[0139] 201. The terminal sends an advertisement acquisition request to a server, where the advertisement acquisition request carries a user identifier.

[0140] For example, after logging in the user ID, the terminal may periodically send an advertisement acquisition request to the server.

[0141] Wherein, the advertisement acquisition request may also be generated by triggering a corresponding advertisement acquisition interface of the terminal, and the advertisement acquisition interface may be in various forms, such as a button.

[0142] Wherein, the user identifier may be a soci...

Embodiment 3

[0192] In order to better implement the above method, the embodiment of the present invention also provides an advertising information sending device, such as Figure 3a As shown, the advertising information sending device includes a receiving unit 301, a query unit 302, an obtaining unit 303, an adjusting unit 304 and a sending unit 305, as follows:

[0193] (1) receiving unit 301;

[0194] The receiving unit 301 is configured to receive an advertisement acquisition request sent by a terminal, where the advertisement acquisition request carries a user identifier.

[0195] (2) query unit 302;

[0196] The query unit 302 is configured to query historical advertisement information corresponding to the user identifier according to the advertisement acquisition request.

[0197] Wherein, the historical advertisement information is the advertisement information that has been sent to the user before this moment.

[0198] For example, the query unit 302 may obtain the historical a...

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PUM

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Abstract

Embodiments of the invention disclose an advertisement information sending method, apparatus and system. The method comprises the steps of receiving an advertisement obtaining request sent by a terminal, wherein the advertisement obtaining request carries a user identifier; then, querying historical advertisement information corresponding to the user identifier according to the advertisement obtaining request to obtain negative feedback information of a user, corresponding to the user identifier, for the historical advertisement information; adjusting an advertisement information queue corresponding to the user identifier according to the negative feedback information; and sending corresponding advertisement information to the terminal according to the adjusted advertisement information queue. According to the scheme, the accuracy and flexibility of advertisement information release can be improved.

Description

technical field [0001] The present invention relates to the field of communication technology, in particular to a method, device and system for sending advertisement information. Background technique [0002] Advertising is an important method for social network products to monetize, and the quality of advertising user experience also directly affects users' stickiness to social products. In social products, advertisements are often presented in picture materials, and the quality of the materials and the accuracy of content personalization have become the new focus of user experience. [0003] The current social network advertisement delivery method is usually to configure fixed advertisement information for users in advance, and push advertisement information to user terminals in a fixed order. The display probability of advertising information will be low, resulting in lower accuracy and flexibility of advertising information delivery. Contents of the invention [0004...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0255G06Q30/0245G06Q30/0269G06F16/953
Inventor 魏宏雨冯喆苏麒匀李学凯江毅王艳敏姚伶伶赵艳黄磊
Owner TENCENT TECH (SHENZHEN) CO LTD
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