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Video analysis platform, matching method, accurate advertisement delivery method and system

A matching method and video analysis technology, applied in the field of image processing, can solve problems such as low efficiency and labor consumption

Active Publication Date: 2017-05-17
ZTE CORP
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

This solution requires manual intervention for each video, which is relatively labor-intensive, and the efficiency is relatively low when the video volume is relatively large

Method used

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  • Video analysis platform, matching method, accurate advertisement delivery method and system
  • Video analysis platform, matching method, accurate advertisement delivery method and system
  • Video analysis platform, matching method, accurate advertisement delivery method and system

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0402] Embodiment 1 Standalone Deployment of Precise Advertising System

[0403] Embodiment 1 provides an implementation solution of deploying a precise advertising system on a single machine. This solution can save hardware cost. Such as Figure 4 As shown, the single-deployed precision advertising system includes a video analysis platform, a database connected to the video analysis platform, a data synchronization interface, an associated information synchronization interface, and a portal connected to the database.

[0404] Figure 5 based on Figure 4 The implementation flow chart of the method for deploying the accurate advertising delivery system on a single machine is shown. Such as Figure 5 shown, including:

[0405] Step 501, the video analysis platform synchronizes the synchronization information of the advertising material through the data synchronization interface, and performs analysis;

[0406] Refer to steps 301-302 for specific analysis methods;

[040...

Embodiment 2

[0430] Embodiment 2 Distributed Deployment of Precise Advertising System

[0431] Embodiment 2 is an implementation scheme of a distributed deployment of a precise advertising system. When there are a large number of large video analysis, in order to improve the efficiency of video analysis and processing, a distributed deployment method can be used. This deployment method has high video processing efficiency. It can be used for real-time video processing and analysis. Its networking structure reference Figure 6 . Such as Figure 6 As shown in the figure, the distributed deployment precision advertising system includes a video analysis platform composed of multiple video analysis servers, a data synchronization interface, an associated information synchronization interface, a database, and a portal.

[0432] Figure 7 based on Figure 6 The implementation flow chart of the precise advertising method of the architecture shown, as shown in Figure 7 As shown, the precise ...

Embodiment 3

[0457] Embodiment 3 IPTV Precise Advertisement System

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PUM

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Abstract

The invention discloses a matching method, an accurate advertisement delivery method, an accurate advertisement delivery system and a video analysis platform. The matching method includes: acquiring to-be-matched resources, and extracting pictures from the to-be-matched resources to obtain a first picture set; acquiring second video resources, and extracting pictures from the second video resources to obtain a second picture set; comparing the pictures in the first picture set with the pictures in the second picture set to acquire similarity; when similarity of first pictures in the first picture set and second pictures in the second picture set meets a first preset condition, associating the to-be-matched resources including the first pictures with the second video resources including the second pictures. By adoption of the technical scheme, automatic association can be realized according to similarity through picture processing, manual interventions are reduced, and high association efficiency is achieved.

Description

technical field [0001] The invention relates to image processing technology, in particular to a video analysis platform, a matching method, a method and a system for accurately placing advertisements. Background technique [0002] In the process of playing video on demand, inserting advertising videos and advertising pictures is a common means of advertising in application systems at present. When the user watches, placing the advertisement that the user needs will gain high recognition from the user, and the more the goal of the advertisement can be achieved. If advertisements are placed randomly to users, it will not only arouse the disgust of the users, but also may cause the rejection of the application system itself by the users. [0003] Advertisements are placed when users order videos. Currently, commonly used precision delivery technologies include: [0004] The first solution: analyze the obtained user information and user behavior, and place advertisements that ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/234H04N21/2343H04N21/44H04N21/458H04N21/81
CPCH04N21/23418H04N21/234336H04N21/44008H04N21/458H04N21/812
Inventor 张鹏程刘勇张家明
Owner ZTE CORP
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