Adaptive information embedding method and apparatus, and related equipment
An implanted device and self-adaptive technology, applied in the fields of IPTV and OTT, can solve problems such as the inability to achieve unified control, increase the development cost of multiple CPs, and the inability to achieve advertising playback control, etc., so as to improve user experience and facilitate unified management and control Effect
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no. 1 example
[0060] In the first embodiment of the present invention, an adaptive information implantation method, such as figure 1 As shown in , the process performed by the method on the ad server side includes the following specific steps:
[0061] Step S101, analyzing the service request sent by the set-top box to the content provider server, and judging whether information needs to be implanted into the set-top box;
[0062] Specifically, the acquisition method of the service request includes one of the following:
[0063] Method 1: Intercept the service request sent by the set-top box to the content provider server; this method is preferably applicable to the existing network architecture, and does not need to improve the network connection of the existing network architecture.
[0064] Mode 2: As a relay node, it receives a service request from a set-top box to be sent to a content provider server. This method is preferably suitable for improving the network connection of the exis...
no. 2 example
[0078] The second embodiment of the present invention is an adaptive information embedding method. The method described in this embodiment is roughly the same as that in the first embodiment, the difference is that, as figure 2 As shown, the method in this embodiment also includes the following specific steps:
[0079] Step S103, after sending the information to be implanted to the set-top box, mark the service request with a processed mark and notify the set-top box, so that the set-top box can send the service mark with the processed mark to the content provider server again request; the function of the processed identifier is: after the service request is acquired again, it can be determined that the service request does not need to be processed for information implantation according to the processed identifier.
[0080] The mechanism for receiving a service request response by a set-top box in the prior art is that once the set-top box receives a response to the service r...
no. 3 example
[0083] The third embodiment of the present invention corresponds to the first embodiment. This embodiment introduces an adaptive information implantation device, which is set on the advertising server side, such as image 3 As shown, the device includes the following components:
[0084] 1) Request acquisition module 300, configured to acquire the service request in one of the following ways:
[0085] Method 1: Intercept the service request sent by the set-top box to the content provider server; this method is preferably applicable to the existing network architecture, and does not need to improve the network connection of the existing network architecture.
[0086] Mode 2: As a relay node, it receives a service request from a set-top box to be sent to a content provider server. This method is preferably suitable for improving the network connection of the existing network architecture in a newly opened network, that is, inserting an advertising server between the set-top box...
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