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Data push method and system

A data processing and business technology, applied in the computer field, can solve the problems that customers cannot push personalized business products, and achieve the effect of realizing intelligence

Inactive Publication Date: 2017-07-28
北京百分点科技集团股份有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The main purpose of the present invention is to provide a data push method and its system to solve the problem of not being able to push personalized business products for customers in the prior art

Method used

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  • Data push method and system
  • Data push method and system

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Embodiment Construction

[0027] The invention relates to the personalized push of business products (including wealth management, funds, insurance, precious metals and other bank investment and wealth management categories). The present invention clusters and subdivides customer groups according to dimensional characteristics, and then uses a product-based collaborative filtering algorithm in the customer group to accurately and quickly calculate personalized wealth management product recommendations for customers, and then adjusts banking business rules, and uses the difference Displayed in the recommendation page of the client in an optimized form, it can well realize the intelligentization, automation and personalization of wealth management business product push.

[0028] In order to make the purpose, technical solution and advantages of the present invention clearer, the technical solution of the present invention will be clearly and completely described below in conjunction with specific embodime...

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Abstract

The invention discloses a data push method and system. The method comprises the following steps: obtaining information of a plurality of service products associated with a first user; calculating similarity between the plurality of service products, and obtaining a first service product and a second service product, the similarity between the first service product and the second service product being larger than a preset value; and if a second user is associated with the first service product and not associated with the second service product, setting the second user to be associated with the second service product, and pushing the second service product to the second user, wherein the first user and the second user have same or related attribute information. The data push method and system realize intelligent, automatic and personalized service product recommendation.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to a data pushing method and system thereof. Background technique [0002] At present, personal investment and wealth management products of commercial banks continue to expand at an astonishing speed no matter in terms of issuance volume or issuance scale. The supply and demand of personal wealth management products are booming, and the varieties and investment scope of wealth management products are also increasingly diversified. Therefore, how to make full use of information technology, improve the intelligence of services, timely follow up the changes in customer demand for investment and wealth management products, carefully select suitable wealth management products for each customer and make personalized recommendations, has become a key factor in the personal investment and wealth management business of banks. very central question. [0003] The main sales mode o...

Claims

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Application Information

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IPC IPC(8): G06Q30/06H04L29/08
CPCG06Q30/0631G06Q40/06H04L67/55
Inventor 刘钰高体伟徐璐杜晓梦金英苏海波
Owner 北京百分点科技集团股份有限公司
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