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Advertisement release method and device and advertisement resource medium determination method

A technology for determining methods and resources, which can be used in image communication, selective content distribution, electrical components, etc., and can solve problems such as advertisements not playing normally and affecting user experience.

Inactive Publication Date: 2017-09-15
BEIJING UNION VOOLE TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The main purpose of the present invention is to provide a method, device and system for placing advertisements and a method and device for determining advertising resource media, so as to solve the problem that the advertisements placed by the advertising system cannot be played normally due to different terminal formats in the prior art and affect users. problem of experience

Method used

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  • Advertisement release method and device and advertisement resource medium determination method
  • Advertisement release method and device and advertisement resource medium determination method
  • Advertisement release method and device and advertisement resource medium determination method

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Embodiment 1

[0032] The first embodiment of the present invention provides a method for determining an advertisement resource medium. The execution subject of the method may be an advertisement system or other third-party platforms that interact with the advertisement system.

[0033] User terminals such as set-top boxes, smart TVs, and smart phones have different resource media that can be played due to different formats. For example, set-top boxes of different brands can play different resource media. For advertising, the media of advertising resources that can be played by user terminals of different standards are different. In the embodiment of the present invention, the same advertisement content in the advertisement resource library corresponds to multiple advertisement resource media, and the video or audio resolution, video frame rate, audio sampling rate, video encoding parameters, and / or The resource media parameters such as compression level are different. According to the differe...

Embodiment 2

[0076] This embodiment is a further preferred method for determining advertising resource media on the basis of Embodiment 1, see image 3 , The method can include the following steps:

[0077] Step S202: Receive an advertisement request message.

[0078] Wherein, the advertisement request message carries terminal information, and the terminal information is a code generated by the set-top box according to its manufacturer, processor chip parameters, and operating system parameters according to a preset algorithm. When generating the code, in addition to the above parameters, At the same time, consider the type of terminal, for example, 1XX for B2C box, 2XX for B2C TV, and 3XX for mobile phone.

[0079] The advertisement request message also carries the feature information of the feature that the user wants to order.

[0080] Step S204: Determine the advertisement adaptation strategy adopted by the set-top box according to the terminal information carried in the advertisement request ...

Embodiment 3

[0101] The third embodiment provides an advertisement delivery method. The method mainly describes the advertisement system and the resource providing platform delivering advertisements to the set-top box, see Figure 4 , The method can include the following steps:

[0102] Step S302: Determine the advertisement content to be placed on the set-top box.

[0103] When determining the content of the advertisement, any one or more of the following methods can be used:

[0104] Method 1: Determine the advertisement content according to the grouping information where the user terminal is located;

[0105] Method 2: Determine the advertisement content according to the time period, channel, column and / or broadcast frequency of the advertisement content;

[0106] The third method is to determine the advertisement content according to the electronic program guide bound to the user terminal.

[0107] Specifically, the advertisement request message received by the advertisement system not only carri...

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Abstract

The invention discloses an advertisement release method, device and system and an advertisement resource medium determination method and device. The release method comprises the steps of receiving an advertisement request message, wherein the advertisement request message carries terminal information of a user terminal; obtaining a resource medium parameter group corresponding to the user terminal according to the terminal information of the user terminal, wherein the resource medium parameter group comprises resource medium parameters which need to be considered so as to ensure that the user terminal can play advertisement resource media; determining parameter values of the resource medium parameters in the resource medium parameter group according to released content or a to-be-released positive of the user terminal; and determining the advertisement resource media released to the user terminal from various advertisement resource media according to the determined parameter values. Through application of the methods, the system and the devices, the problem that the advertisement released by an advertisement system cannot be normally played due to different terminal systems can be solved.

Description

Technical field [0001] The present invention relates to the technical field of advertisement placement, and in particular, to an advertisement placement method, device and system, and a method and device for determining advertisement resource media. Background technique [0002] A set-top box is a device that connects a TV to an external signal source. It can convert compressed digital signals into TV content and display it on the TV. With the popularity of set-top boxes, advertising through set-top boxes has become more and more favored by advertisers. In order to achieve the accuracy of advertising delivery, the prior art proposes various advertising delivery methods, for example, by analyzing user playback log information, advertising can be delivered according to user preferences; another example, users are divided into different groups according to user conditions , According to the user's group situation for advertising and so on. [0003] However, the inventor found that t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/254H04N21/2543H04N21/45
CPCH04N21/4516H04N21/2541H04N21/2543
Inventor 潘玉涛杨守涛熊志远彭鹏张俊锋
Owner BEIJING UNION VOOLE TECH
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