Content pushing method based on electronic book, electronic equipment and computer storage medium

An e-book and content technology, applied in the computer field, can solve the problems of difficult to achieve push effect, low acceptance rate of push content, lack of pertinence and effectiveness of push content, etc., to achieve the effect of personalized customization

Active Publication Date: 2017-09-22
ZHANGYUE TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] However, in the process of realizing the present invention, the inventor found that the above-mentioned method in the prior art has at least the following problems: At present, when pushing network content such as e-books for users, the same push content is usually pushed to all Users, the push process is blind when facing users, and lacks personalized analysis and classification for user types, resulting in a general lack of pertinence and effectiveness in push content
Therefore, the user's acceptance rate of push content is generally low, and it is difficult to achieve an ideal push effect

Method used

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  • Content pushing method based on electronic book, electronic equipment and computer storage medium
  • Content pushing method based on electronic book, electronic equipment and computer storage medium
  • Content pushing method based on electronic book, electronic equipment and computer storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0021] figure 1 It is a flow chart of the e-book-based content pushing method provided by Embodiment 1 of the present invention. Such as figure 1 As shown, the method includes the following steps:

[0022] Step S101: Obtain the reading behavior information of the user terminal for the e-book.

[0023] Wherein, the reading behavior information of the e-book refers to the information related to reading the e-book generated by the user in the user terminal during the process of reading the e-book. Specifically, the reading behavior information of an e-book can be various, for example, reading content information such as the title of the e-book currently being read, the current reading chapter, etc.; Read the information, the present invention is not limited to this. Here, the reading behavior information is used in a subsequent step (step S102 ) to determine whether the e-book corresponding to the reading behavior information meets the preset push condition, so as to determin...

Embodiment 2

[0036] figure 2 A flow chart of the e-book-based content pushing method provided by Embodiment 2 of the present invention is shown. Wherein, the method in this embodiment is suitable for pushing the network content of the corresponding e-book to the user terminal whose attribute category is a new customer. Such as figure 2 As shown, the method includes the following steps:

[0037] Step S201: Obtain the reading behavior information of the user terminal for the e-book.

[0038] Specifically, the reading behavior information of the e-book includes one or more of the following information: the title of the e-book currently being read, the chapter currently being read, and the e-book's reading time, number of times of reading, number of chapters read, etc. Information that reflects the reading behavior of the user terminal.

[0039] Step S202: When it is determined that the reading behavior information meets the preset push condition, acquire user attribute information of th...

Embodiment 3

[0051] image 3 A flow chart of the e-book-based content pushing method provided by Embodiment 3 of the present invention is shown. Wherein, the method in this embodiment is suitable for pushing the network content of the e-book to the user terminal whose attribute type is an old customer. Such as image 3 As shown, the method includes the following steps:

[0052] Step S301: Obtain the reading behavior information of the user terminal for the e-book.

[0053] Specifically, the reading behavior information of the e-book includes one or more of the following information: the title of the e-book currently being read, the chapter currently being read, and the e-book's reading time, number of times of reading, number of chapters read, etc. Information that can reflect the reading behavior of the user terminal.

[0054] Step S302: When it is determined that the reading behavior information meets the preset push condition, acquire the user attribute information of the user termi...

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Abstract

The invention discloses a content pushing method based on an electronic book, electronic equipment and a computer storage medium. The method comprises the following steps of acquiring reading behavior information of a user terminal aiming at the electronic book; when the reading behavior information is determined to accord with a preset pushing condition, acquiring user attribute information of the user terminal, and according to the user attribute information, determining an attribute type of the user terminal; and determining a network content corresponding to the attribute type of the user terminal and pushing the network content to the user terminal. By using the scheme of the invention, a problem that pushing content pertinence and effectiveness are low when the network content is pushed based on the electronic book is solved; and according to the user attribute information, the different network contents can be pushed for different users and personalized customization of the pushing contents is realized so that the pushing contents possess pertinence and effectiveness.

Description

technical field [0001] The present invention relates to the field of computer technology, in particular to an e-book-based content pushing method, electronic equipment, and a computer storage medium. Background technique [0002] At present, e-book reading, as an emerging reading method, has many advantages such as small footprint, easy download, and cheap price; and, since the carrier of e-books can be mobile terminals such as mobile phones and tablet computers, the reading of e-books is more convenient. With convenience, more and more people choose to read e-books. In order to facilitate users to read, e-book reading software usually has an information push function, which can push specific e-book bibliography and other network content for users. [0003] However, in the process of realizing the present invention, the inventor found that the above-mentioned method in the prior art has at least the following problems: At present, when pushing network content such as e-book...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L29/08
CPCH04L67/51H04L67/55
Inventor 田敬焘
Owner ZHANGYUE TECH CO LTD
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