Advertisement serving method, server and computer readable storage medium
An advertising and server technology, applied in computing, instruments, business and other directions, can solve the problems of wasting advertising space resources, reducing the success rate of advertising, and the client cannot display advertisements, etc., to avoid waste and improve the success rate.
Inactive Publication Date: 2017-09-26
SHENZHEN GIONEE COMM EQUIP
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[0003] However, when Advertiser A and Advertiser B receive a request for obtaining an advertising material, they may not necessarily feed back an advertising material to the advertising platform. That is to say, Advertiser A or Advertiser B receives 50 pieces of advertising material When obtaining a request, the number of advertising materials returned may be less than 50, so there is a certain client failure to obtain advertisements, and the client cannot display advertisements at this time, wasting advertising space resources and reducing the success rate of advertising placement
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[0030] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are some of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0031] It should be understood that when used in this specification and the appended claims, the terms "comprising" and "comprises" indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude one or Presence or addition of multiple other features, integers, steps, operations, elements, components and / or collections thereof.
[0032] It should also be understood that the terminology used ...
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An embodiment of the invention discloses an advertisement serving method, a server and a computer readable storage medium. The advertisement serving method comprises steps as follows: sending a material acquisition request to multiple advertisers when an advertisement acquisition request sent by a client is received; receiving material information fed back by the advertisers according to the material acquisition request; determining to-be-distributed material information according to preset advertisement distribution ratio of the advertisers, the number of shown advertisements and material information; sending the to-be-distributed material information to the client to complete advertisement serving. According to the method, the material acquisition request is sent to multiple advertisers, the to-be-distributed material information required to be sent to the client is screened out from multiple pieces of received material information, so that advertising space resources of the client are sufficiently utilized, waste of the advertising space resources is avoided, and the success rate of the advertisement serving is increased.
Description
technical field [0001] The present invention relates to the technical field of advertisement delivery, in particular to an advertisement delivery method, a server and a computer-readable storage medium. Background technique [0002] Advertisement platforms generally distribute the number of advertisements served by advertisers according to the amount of requests from clients. For example, if there are 100 requests from the client within a period of time, and advertiser A and advertiser B pre-configure the ad distribution ratio to be 1:1, then the advertising platform will send 50 advertisement material acquisitions to advertiser A and advertiser B respectively. ask. [0003] However, when Advertiser A and Advertiser B receive a request for obtaining an advertising material, they may not necessarily feed back an advertising material to the advertising platform. That is to say, Advertiser A or Advertiser B receives 50 pieces of advertising material When getting the request, ...
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CPCG06Q30/0269
Inventor 金亮
Owner SHENZHEN GIONEE COMM EQUIP