Advertisement marketing audio and video system

Abstract

The invention discloses an advertisement marketing audio and video system. The system comprises a multimedia playing module used for accepting reading and browsing, outputting required information and playing multimedia data, a multimedia management module used for storing the multimedia data and outputting to-be-played multimedia data and a layout setting value to the multimedia playing module from the multimedia data, an advertisement management module used for confirming and processing advertisement demands, a commodity management module used for storing commodity information and confirming commodity information demands, an integration module used for integrating the multimedia management module, the commodity management module and the advertisement management module, and a transaction confirmation module connected with the integration module and used for outputting transaction confirmation information. Therefore, the effects of attracting the attention of consumers in a short time and enabling the consumers to directly obtain detailed information in commodities of advertisements and directly perform purchase are achieved.

Description

technical field [0001] The present invention relates to a marketing audio-visual system that strengthens placement marketing techniques, and in particular refers to a marketing audio-visual system that utilizes a situational advertising medium and collocates detailed commodity information next to the media, wherein the detailed commodity information that is matched is the Product information appearing in advertising media. Background technique [0002] With the rapid development of science and technology recently, thanks to the maturity of Internet technology, the field of web multimedia has achieved explosive development. The effect of online sales has been greater than that of physical sales. Therefore, it is boldly speculated that in the future, enterprises must retain the sales and advertising capabilities of the original physical channels and work hard on online multimedia to remain competitive in the future market. So how? Grabbing business opportunities in the mature...

AI Technical Summary

Problems solved by technology

[0005] The problem is that after the advertisement of the video type is broadcast, the non-intuitive sales method makes consumers not know how to buy the product directly, or consumers have doubts about the product while watching the advertisement and cannot be resolved immediately, which makes consumers originally want to buy. Let it go unnoticed, resulting in the disappearance of the completed transactions

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