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Method and system for delivering web page advertisement

A technology for advertising and advertising, applied in the field of communication, can solve the problems of reduced effect and value, waste of resources, etc., and achieve the effect of improving click probability, improving adaptability, and high accuracy

Active Publication Date: 2020-09-08
ZHONGGUANG REDIANYUN TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] When the user is working, he needs to use a work terminal. During non-working hours, a mobile terminal or a home terminal is generally used. When different terminals search based on keywords, different terminals have their own separate historical search records. The current web advertisement Promotion generally only recommends and delivers advertisements based on the cookies provided by the terminal hardware. However, for different terminals used by the same user, or for different users of the same terminal, the recommended advertisements do not represent the real needs or feelings of the users. The things of interest are likely to be search cookies left by people who temporarily use a terminal, or search operations based on work needs, so the effect and value of advertisements are greatly reduced, which is a waste of resources

Method used

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  • Method and system for delivering web page advertisement
  • Method and system for delivering web page advertisement
  • Method and system for delivering web page advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0067] A webpage advertisement delivery method, such as figure 1 shown, including the following steps:

[0068] S1. Classify the keywords of the local historical search records, then set the keywords associated with the account as associated keywords, and upload them to the cloud server;

[0069] S2. After monitoring that the terminal sends a request to browse the webpage, determine x advertising positions in the webpage to be browsed, obtain the ID information of the terminal, and obtain the ID terminal account information;

[0070] S3. Search the keywords in the historical search records, obtain the local keywords ranked in the top n positions within the preset time period, and then obtain other keywords ranked in the top n positions in the same account on the cloud server within the preset time period, and others The keyword is an associated keyword sent by other terminals, and n other keywords are formed into a keyword set, and step S4 is performed; wherein n is a positiv...

Embodiment 2

[0078] A webpage advertisement delivery method, the difference from Embodiment 1 is that, as figure 2 As shown, S5 consists of the following steps:

[0079] S201, judge the value of m, when m=0, go to step S202, when it is judged that 0

[0080] S202. Obtain the Internet access time period, and judge whether the current Internet access time period belongs to the working time of the working day, if the judgment result is "yes", proceed to step S203; if the judgment result is "no", proceed to step S204;

[0081] S203. From the first n other keywords, select y other keywords, and search for x keyword-related advertisements corresponding to the keywords according to the other keywords, and place them in the advertisement space for display;

[0082] S204. From the first n local keywords, select y local keywords, and search for x keyword-related advertisements corresponding to the keywords according to the local ke...

Embodiment 3

[0089] A webpage advertisement delivery system, such as image 3 As shown, it includes a terminal 1, an advertisement server 2 and a cloud server 3 that communicate with each other; the terminal 1 includes a keyword classification module 301, a keyword storage module 302, an account association module 303, a sending module 304, and a communication module 305; the advertisement server 2 includes Advertising space acquisition module 306, account number acquisition module 307, local keyword acquisition module 308, other keyword acquisition module 309, similarity calculation module 310, and advertisement acquisition module 311;

[0090] The keyword classification module 301 is used to record the keywords when searching, and classify the keywords and send them to the keyword storage module 302;

[0091] The account association module 303 is used to obtain the account information of the local login, mark the keywords searched under the account login status, associate with the login ac...

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PUM

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Abstract

The invention relates to a webpage advertising method and system. The system comprises a terminal, an advertisement server and a cloud server which mutually communicate, wherein the terminal comprises a keyword classification module, a keyword storage module, an account association module, a sending module and a communication module, the advertisement server comprises an advertisement position acquisition module, an account acquisition module, a local keyword acquisition module, an other keyword acquisition module, a similarity calculation module and an advertisement acquisition module, historical search keywords associated with one account are uploaded to the cloud server, when a terminal is utilized by a user to browse a webpage, local keywords of the terminal and other keywords stored on cloud servers of other terminals can be searched, comparison is carried out to acquire keywords with high similarities, advertisement acquisition and display are then carried out, statistics and comparison are carried out according to the different keywords of the same user, the matching degree between an advertisement and the user interest degree is improved, and economic benefit is improved.

Description

technical field [0001] The invention belongs to the technical field of communication, and in particular relates to a web page advertisement delivery method and system. Background technique [0002] When the user is working, he needs to use a work terminal. During non-working hours, a mobile terminal or a home terminal is generally used. When different terminals search based on keywords, different terminals have their own separate historical search records. The current web advertisement Promotion generally only recommends and delivers advertisements based on the cookies provided by the terminal hardware. However, for different terminals used by the same user, or for different users of the same terminal, the recommended advertisements do not represent the real needs or feelings of the users. The things of interest are likely to be search cookies left by people who temporarily use a certain terminal, or search operations based on work needs, so the effect and value of advertise...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0263G06Q30/0277
Inventor 纪琦华蒲珂曾泽基方宏李哲山鲁豪胡彬魏明
Owner ZHONGGUANG REDIANYUN TECH CO LTD