Advertisement auditing method and apparatus

A technology of advertising and advertising information, applied in the Internet field, can solve problems such as no advertising review, and achieve the effect of improving delivery efficiency

Active Publication Date: 2018-01-26
BEIJING QIHOO TECH CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] In view of this, the present invention provides a method and device for reviewing advertisements, th

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  • Advertisement auditing method and apparatus
  • Advertisement auditing method and apparatus
  • Advertisement auditing method and apparatus

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Embodiment Construction

[0059] Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0060] The embodiment of the present invention provides an advertisement review method, such as figure 1 As shown, the method includes:

[0061] 101. When receiving review information, extract and display advertisement information corresponding to the review information.

[0062] Wherein, the audit information is dimensional information used to reflect advertisement information, and the dimensional information i...

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Abstract

The invention discloses an advertisement auditing method and apparatus, relates to the technical field of Internet, and mainly aims to solve the problem that a conventional SSP system does not have aprocess of auditing advertisements. The main technical scheme includes: extracting and displaying advertisement information corresponding to auditing information when the auditing information is received, wherein the auditing information is used for reflecting dimension information of the advertisement information; and receiving an auditing policy instruction, and screening the advertisement information according to an auditing policy carried in the auditing policy instruction. The method and apparatus can be mainly used for advertisement auditing.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to an advertisement review method and device. Background technique [0002] In order to provide advertising services for a large number of Internet media users and advertisers, a supplier platform (Sell-Side Platform, SSP) came into being. It connects with the Internet media APP through the upstream and the demand-side platform (Demand-Side Platform, downstream). DSP) to provide advertisers with advertising spaces in Internet media APPs. Among them, after the SSP system is docked with the DSP system, the DSP system can receive the ad group to be placed after the advertisement space bidding, so that the SSP system can place the advertisement according to the advertisement placement strategy. [0003] At present, due to the diverse content of ad groups provided by different advertisers and their ever-changing cultures, the SSP system needs to deliver more than 3T advertisements ev...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 李建方谢计涛林龙王强李振博
Owner BEIJING QIHOO TECH CO LTD
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