Method for evaluating value of film/television content

A technology of value evaluation and content, which is applied in the field of film and television content evaluation, can solve the problems of not being able to cover multi-screen data, single live viewing rate video website click behavior evaluation, and not being able to fully reflect the real situation of viewing, so as to reduce risks and improve resources Scheduling effect

Inactive Publication Date: 2018-02-16
吴殿义
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0003] However, at present, viewers’ viewing behavior is multi-screen, and TV, PC and mobile phones are all used. However, the above-mentioned evaluation methods only evaluate the ratings of live broadcasts or the click behavior of video websites, which cannot fully reflect the real situation of viewing. , can not cover multi-screen data, there is no comprehensive measurement of ratings, and it needs to be integrated and connected; at the same ti

Method used

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  • Method for evaluating value of film/television content
  • Method for evaluating value of film/television content
  • Method for evaluating value of film/television content

Examples

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Example Embodiment

[0020] Example 1

[0021] This embodiment provides a method for evaluating the value of video content. see figure 1 Shown is a specific embodiment of the method for evaluating the value of film and television content in this application, and the steps in this embodiment include:

[0022] Step 101: Obtain the result of the all-media viewing module index of the film and television content to be evaluated;

[0023] Step 102: Obtain the index result of the all-media social public opinion module of the film and television content to be evaluated;

[0024] Step 103: Obtain the result of the all-media communication power module index of the film and television content to be evaluated;

[0025] Step 104: assigning weights to each module; and

[0026] Step 105: Calculate the comprehensive index of the popularity of the film and television content, and the calculation is as follows:

[0027] Score CB =∑K j Score j

[0028] Score CB is the comprehensive index of the popularity of...

Example Embodiment

[0080] Example 2

[0081] This embodiment provides another method for evaluating the value of film and television content, which evaluates the value of classic content in a long period of time. Specifically in figure 1 On the basis of the shown process, the index results obtained from the user research module and the expert research module are additionally obtained, and are calculated according to the above formula when calculating the comprehensive index of the popularity of the film and television content.

[0082] Since the data captured by the content evaluation system of the content bank is constantly precipitating, there are also sufficient data conditions to measure the classicity of content over a relatively long period of time. In this part, we also combine the data characteristics of different sources, synthesize the results of text analysis, and carry out algorithm design. Moreover, considering that the classic evaluation of content requires a certain evaluation t...

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Abstract

The invention discloses a method for evaluating the value of film and television content, which includes obtaining the index results of the all-media viewing module, the index result of the all-media social public opinion module, and the index result of the all-media communication power module of the film and television content to be evaluated; assigning weights to each module; and calculating The comprehensive index of the heat of the film and television content is calculated as follows: ScoreCB is the comprehensive index of the heat of the film and television content, Kj refers to the weight assignment, and Scorej is the respective index score of the above-mentioned modules. The present invention designs a formula to carry out various data according to the weight. Comprehensive, taking into account live broadcast, on-demand, etc., including word-of-mouth and media reports on social platforms, opening up multi-screen data, and using different weights to comprehensively measure ratings performance. It is comprehensive and can be predicted before broadcasting, thereby reducing Risks of participants in the industry, better resource scheduling.

Description

technical field [0001] The present invention relates to a film and television content evaluation technology, in particular to a method for evaluating the value of a film and television content. Background technique [0002] Currently, there are many evaluation methods for ratings behavior, such as Suo Furui: ratings data, based on national sample cities and sample users, to conduct ratings surveys; Nielsen Internet Union: measure the ratings of digital TV users through a built-in digital TV set-top box measuring instrument Behavior and evaluation; Youku index, Sohu index and other video website indexes: record user click behavior of video websites, and launch video index to evaluate content value. [0003] However, at present, viewers’ viewing behavior is multi-screen, and TV, PC and mobile phones are all used. However, the above-mentioned evaluation methods only evaluate the ratings of live broadcasts or the click behavior of video websites, which cannot fully reflect the r...

Claims

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Application Information

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IPC IPC(8): G06Q10/06
CPCG06Q10/0639
Inventor 吴殿义龙思薇
Owner 吴殿义
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