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Advertisement resource distribution method and device

A resource allocation device and resource allocation technology, applied in the field of advertising resource allocation methods and devices, can solve the problems of advertising resource matching, many fragments of advertising resources, and inability to fully utilize advertising resources, etc.

Inactive Publication Date: 2018-04-06
BEIJING QIYI CENTURY SCI & TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the remaining advertising resources are sold to small and medium-sized customers through manual allocation by the sales staff. However, because the manual allocation of the sales staff cannot accurately match the remaining advertising resources to the corresponding customers, resulting in many fragments of the remaining advertising resources after allocation. Can't take full advantage of remaining inventory

Method used

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  • Advertisement resource distribution method and device
  • Advertisement resource distribution method and device
  • Advertisement resource distribution method and device

Examples

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specific Embodiment approach

[0103] Based on the above-mentioned various embodiments, the present invention discloses a specific implementation manner, as follows:

[0104] Simulate a scenario with N time slice resources, assuming that the CPM resources on each time slice resource are n 1 , n 2 , n 3 ... n i ;(1≤i≤N)

[0105] There are M customers who need CPM resource m in sequence 1 , m 2 , m 3 ......m j ;(1≤j≤M)

[0106] Using Eclipse development tools and Java language, construct the following objects for the CPM resources on each time slice:

[0107]

[0108] according to n 1 , n 2 , n 3 ... n i The values ​​are sorted from small to large to form a linked list of available resources [ResBlock 1 , ResBlock 2 , ResBlock 3 ...ResBlock i 】(1≤i≤N)

[0109] For M clients requesting resources, perform the following operations in order of request:

[0110] to m j , find the first ResBlock that meets the conditions from the available resource list i , if it exists, continue. If it does ...

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Abstract

The invention discloses an advertisement resource distribution method and device. The method comprises the following steps that: receiving an advertisement resource distribution request, wherein the advertisement resource distribution request comprises the amount of advertisement resource blocks distributed by the request; calling an available resource linked list; searching a target advertisementresource from the available resource linked list, wherein the amount of the advertisement resource blocks contained in the target advertisement resource is greater than or equal to the amount of theadvertisement resource blocks distributed by the request and is most similar to the amount of the advertisement resource blocks distributed by the request; and determining the advertisement resource blocks of which the amount is equal to the advertisement resource blocks distributed by the request from the advertisement resource blocks contained in the target advertisement resource as an advertisement resource block to be distributed for distribution. On the basis of the above method and device, fragments generated after the target advertisement resource finishes being distributed is minimum so as to improve the use ratio of residual advertisement resources.

Description

technical field [0001] The present invention relates to the technical field of advertising service delivery, and in particular to a method and device for allocating advertising resources. Background technique [0002] With the development of the Internet, online media has become the mainstream. An online media will contain dozens or even thousands of pages. In order to survive, a site generally needs to place advertisements on the site. In the process of advertising business delivery, advertising resources are mostly sold to customers in the form of CPM (Cost Per Mile, cost per thousand people). Among them, most of the advertising resources are bought out by large contract customers, and the remaining advertising resources can be purchased by small and medium-sized customers. Buy. [0003] At present, the remaining advertising resources are sold to small and medium-sized customers through manual allocation by the sales staff. However, because the manual allocation of the sa...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0251G06Q30/0277
Inventor 刘艳光黄少斌
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD
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