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Method and device for providing page header

A header and page technology, applied in the field of page header information processing, can solve the problems of less information conveyed and rigid atmosphere setting methods, and achieve the effect of prolonging the residence time, enriching the content of the page header, and increasing the repeat visit rate

Active Publication Date: 2022-05-27
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

However, this kind of page head conveys less information to users, and the way of setting off the atmosphere is relatively rigid

Method used

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  • Method and device for providing page header
  • Method and device for providing page header
  • Method and device for providing page header

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0043] See Figure 2 , the embodiment of one first from the server perspective provides a method of providing a page layout, specifically, the method may include the following steps:

[0044] S201: The server saves the layout resource library associated with the target page, including at least one layout resource in the layout resource library, and the layout resource is a video type resource;

[0045]Among them, the landing page can be the client home page of the sales platform, the home page of an "event venue", the home page of a vertical channel, and so on. In the present embodiment of the application, the content displayed in the layout of the web page may be a video, for this purpose, the server may save such a layout resource, and in order to achieve personalization for different users, the server for the same target page saved layout resources may have at least one. Among them, in the case of saving multiple layout resources, you can also pre-set the user characteristic inf...

Embodiment 2

[0066]The second embodiment is corresponding to embodiment one, introduced from the client's point of view. See Figure 4 , the embodiment ii provides a method of providing a page layout, the method may include the following steps:

[0067] S401: The client sends a request to the server to access the target page, the request carries the information of the associated visitor user, so that the server determines the relevant data of the target page according to the personalized information of the visitor user and the layout resource library associated with the target page, wherein the layout resource library includes at least one layout resource, the layout resource is a video type of resource;

[0068] When implemented in detail, the layout resource library may include a plurality of layout resources, each layout resource corresponding to the applicable user characteristics information; in this case, the relevant data of the layout is determined by the following ways:

[0069] Accord...

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Abstract

The embodiment of the present application discloses a method and device for providing a page header, wherein the method includes: the client sends a request to the server to visit the target page, and the request carries the information of the associated visitor user, so that the The server determines the related data of the banner in the target page according to the personalized information of the visitor user and the banner resource library associated with the target page, wherein the banner resource library includes at least one banner resource , the banner resource is a resource of video type; receiving the page data of the target page provided by the server, including the relevant data of the banner; displaying the page banner according to the relevant data of the banner . Through the embodiment of the present application, it is beneficial to prolong the dwell time of the user on the page and increase the repeated visit rate of the user.

Description

Technical field [0001] The present application relates to the field of page header information processing technology, in particular to the method and apparatus for providing page headers. Background [0002] For the pages provided by the sales platform to users, especially some pages with the nature of the home page, home page, etc., the page can usually be divided into two areas from the function, one part is the layout, and the other part is the area used to display the main content. Among them, the layout is usually displayed at the top of the page, in the style of horizontal banners, so it is often called "banner", which is mainly to beautify the page and set off the atmosphere of the page. [0003] In the prior art, it is usually to use the picture as the page header, and the layout design is usually designed to better express the atmosphere of the main body of the page elements, and combined together to form a header picture, and added to the page for display. However, this...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): G06F16/9535G06F16/957
CPCG06F16/9535G06F16/957
Inventor 刘晓倩
Owner ALIBABA GRP HLDG LTD
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