Method and device for prompting information in advertisement interaction

A technology for prompting information and advertising, applied in the field of communication, can solve the problems of single display mode, passive viewing by audiences, and inability to achieve publicity and dissemination of TV advertisements, and achieve the effect of promoting promotion, improving interactive experience and avoiding audience loss.

Inactive Publication Date: 2018-06-12
TVM BEIJING TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Although TV commercials have strong comprehensive performance, impact and appeal, good publicity effect, and easy to increase popularity, there is a common problem that the display method is single, and the audience only watches passively. If the TV advertisement is long or the audience is not interested, then Viewers will easily switch TV channels and watch other TV programs, resulting in the failure of TV advertisements to achieve the purpose of publicity and communication

Method used

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  • Method and device for prompting information in advertisement interaction
  • Method and device for prompting information in advertisement interaction
  • Method and device for prompting information in advertisement interaction

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] see figure 1 , an embodiment of the present invention provides a method for prompting information in advertisement interaction, including:

[0036] 101: Sending an interactive interface corresponding to the above-mentioned advertisement to the mobile terminal during the broadcasting of the advertisement by the TV station, where the above-mentioned interactive interface includes interactive tasks;

[0037] Wherein, the content and duration of the advertisement are not specifically limited, and can be set as required. The interactive interface is pre-generated, corresponding to the advertisement, and can usually be set as an interactive interface related to the content of the advertisement, so that the user of the mobile terminal can interact with the advertisement on the interactive interface.

[0038] 102: When it is detected that the above-mentioned mobile terminal performs the above-mentioned interactive task on the above-mentioned interactive interface, obtain the i...

Embodiment 2

[0049] see figure 2 , another embodiment of the present invention provides a method for prompting information in advertisement interaction, including:

[0050] 201: Sending an interactive interface corresponding to the above-mentioned advertisement to the mobile terminal during the broadcasting of the advertisement by the TV station, where the above-mentioned interactive interface includes interactive tasks;

[0051] In this embodiment, optionally, the above-mentioned interactive task is an interactive task of answering questions or an interactive task of panoramic experience. Wherein, the interactive interface corresponding to the panoramic experience interactive task is a panoramic interactive interface. The panoramic interactive interface refers to a 360° rotatable interface. The user can rotate the panoramic interface by 360° by touching and sliding the screen on the mobile terminal, which can achieve the feeling of being on the scene.

[0052] 202: When it is detected ...

Embodiment 3

[0064] see Figure 4 , another embodiment of the present invention provides a device for prompting information in advertisement interaction, including:

[0065] The sending module 301 is configured to send an interactive interface corresponding to the above-mentioned advertisement to the mobile terminal during the broadcasting of the advertisement by the TV station, and the above-mentioned interactive interface includes interactive tasks;

[0066] An acquisition module 302, configured to acquire the interactive status information of the mobile terminal in real time when it is detected that the mobile terminal performs the interactive task on the interactive interface;

[0067] The prompting module 303 is configured to prompt the above-mentioned interaction state information on the above-mentioned interactive interface.

[0068] In this embodiment, optionally, the above prompt module is used for:

[0069] Prompting the progress information of the above-mentioned mobile termin...

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PUM

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Abstract

The invention discloses a method and a device for prompting information in advertisement interaction, belongs to the field of communication. The method comprises the following steps of: transmitting an interactive interface corresponding to the advertisement to a mobile terminal in the process of playing the advertisement on a television station, wherein the interactive interface comprises an interactive task; acquiring the interactive state information of the mobile terminal in real time, when the mobile terminal is detected to execute the interactive task on the interactive interface; prompting the interactive status information on the interactive interface. The device comprises a sending module, an acquiring module and a prompting module. The invention organically combines the television advertisement and the mobile terminal. Not only enriches the display effect of the television advertisement, but also prompts the interactive state information in real time, facilitates the user toview, greatly improves the user experience, and extends the television advertisement to the mobile terminal. Avoiding the audience loss of the television advertisement effectively, and facilitating the popularization of the television advertisement.

Description

technical field [0001] The invention relates to the communication field, in particular to a method and device for prompting information in advertisement interaction. Background technique [0002] TV advertising is an advertisement using television as the media, and a form of electronic advertising. It is based on audio-visual effects and uses comprehensive means such as language, sound, text, image, action, and performance to disseminate information. Television commercials can be used to promote products, services, organizations or concepts in a variety of areas such as household cleaners, agricultural products, food, beverages, clothing, household appliances, services and more. Most of the TV commercials are produced by independent advertising companies, and broadcast hours are purchased from TV stations. [0003] At present, the length of TV commercials varies from a few seconds to several minutes, and usually broadcast by TV stations between two TV programs. Although TV...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/41H04N21/4363H04N21/443H04N21/482H04N21/488
CPCH04N21/4126H04N21/4122H04N21/43637H04N21/4438H04N21/482H04N21/4882
Inventor 呼伦夫
Owner TVM BEIJING TECH
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