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Method and device for determining attribute types of user attributes

A user attribute and category technology, applied in the Internet field, can solve the problems of inability to determine user attribute attribute category, inability to obtain user basic information, etc.

Active Publication Date: 2018-06-29
BEIJING GRIDSUM TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] At present, the attribute category of the user attribute is mainly determined based on the basic information filled in by the user when registering. However, in most cases, due to other reasons such as the user not registering, the basic information of the user cannot be obtained, so it cannot be determined. Attribute Category for User Attributes

Method used

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  • Method and device for determining attribute types of user attributes
  • Method and device for determining attribute types of user attributes
  • Method and device for determining attribute types of user attributes

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Embodiment Construction

[0057] Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided for more thorough understanding of the present disclosure and to fully convey the scope of the present disclosure to those skilled in the art.

[0058] figure 1 A flow chart of a method for determining the attribute category of a user attribute provided by an embodiment of the present invention, including:

[0059] 101: Obtain the advertisement exposure record of the target user, the advertisement exposure record includes the correspondence between the media identifier and the media exposure data, and the media exposure data is used to represent the number of advertisement ...

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Abstract

An embodiment of the invention provides a method and device for determining attribute types of user attributes. The method includes acquiring advertisement exposure record of a target user; acquiringa preset type structure; determining the probability that the user attribute of target user is the target attribute type according to the advertisement exposure record and the preset type structure soas to determine the attribute type of the user attribute of the target user, wherein the target attribute type is any one or more among preset attribute types. According to real advertisement exposure record of the target user and the preset type structure obtained through statistics of real data, the probability that the user attribute of target user is the target attribute type is determined, so that the attribute type of the user attribute of the target user is determined without dependence on basic information filled in user registration, so that the attribute types of the user attributescan be determined in a condition without basic information of users.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a method and a device for determining attribute categories of user attributes. Background technique [0002] With the development of Internet technology, in order to improve the effect of Internet advertisements, it is necessary to analyze the attribute category to which the user attribute of the target user targeted by the Internet advertisement belongs. parameter. For example, for women's perfume advertisements, the gender of the target user is mainly female, the user attribute is gender, and the attribute category is female; Internet games mainly target the target user's age between 15 and 25, and the user attribute is age, and the attribute category is 15 to 25 years old, etc. [0003] At present, the attribute category of the user attribute is mainly determined based on the basic information filled in by the user when registering. However, in most cases, due to other ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0256G06Q30/0271
Inventor 范正丰
Owner BEIJING GRIDSUM TECH CO LTD