Method for releasing advertisements, terminal and computer readable storage medium

A technology of advertising placement and advertising, applied in the media field, can solve problems such as inaccuracy, difficulty in placing advertisements, rough prediction methods, etc., and achieve the effect of improving accuracy

Inactive Publication Date: 2018-07-13
深圳市和讯华谷信息技术有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, the advertising click-through rate pCTR is obtained by statistically estimating historical exposure click data. This prediction method is very

Method used

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  • Method for releasing advertisements, terminal and computer readable storage medium
  • Method for releasing advertisements, terminal and computer readable storage medium
  • Method for releasing advertisements, terminal and computer readable storage medium

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Embodiment Construction

[0036] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are part of the embodiments of the present invention, but not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0037] It should be understood that when used in this specification and the appended claims, the terms "comprising" and "comprises" indicate the presence of described features, integers, steps, operations, elements and / or components, but do not exclude one or Presence or addition of multiple other features, integers, steps, operations, elements, components and / or collections thereof. It should also be understood that the terminology used in the de...

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Abstract

An embodiment of the invention discloses a method for releasing advertisements, a terminal and a computer readable storage medium. The method includes receiving total inquiry traffic and acquiring model training data and static attribute feature data and dynamic attribute feature data of users according to the total inquiry traffic; determining total scene data about exposure/clicking according tothe model training data, the static attribute feature data and the dynamic attribute feature data; combining logic regression models and gradient enhancement decision tree models with one another according to single-order features to predict a plurality of potential click-through rate values of the multiple advertisements; receiving advertisement click-through value estimated values inputted by users and computing offered prices of the multiple advertisements according to the multiple potential click-through rate values and the advertisement click-through value estimated values; ranking the offered prices of the multiple advertisements to obtain advertisement offered price ranking tables and releasing the advertisements according to the advertisement offered price ranking tables. The method, the terminal and the computer readable storage medium in the embodiment of the invention have the advantages that the pCTR (predict click-through rates) of advertisement click-through rates can beaccurately estimated, and the advertisements further can be accurately released.

Description

technical field [0001] The present invention relates to the field of media technology, in particular to an advertisement placement method, a terminal and a computer-readable storage medium. Background technique [0002] In the demand-side platform for advertisement placement, the advertisement bid is determined by the predicted advertisement click-through rate pCTR and the estimated value pCPC of the click value. At present, the advertising click-through rate pCTR is obtained by statistically estimating historical exposure click data. This prediction method is very rough and not accurate enough, which seriously affects the estimation results of advertising bids, making it difficult to place advertisements accurately. Contents of the invention [0003] The purpose of the embodiments of the present invention is to provide an advertisement delivery method, a terminal and a computer-readable storage medium, so as to more accurately estimate the advertisement click rate pCTR, a...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0254G06Q30/0269G06Q30/0273
Inventor 鲁文龙陈霖罗伟东
Owner 深圳市和讯华谷信息技术有限公司
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