Marketing information push method and device

Abstract

One or more embodiments of this specification disclose a method and device for pushing marketing information, which are used to solve the problem of inaccurate pushing of marketing information and low click-through rate of users in the prior art. The method includes: acquiring user behavior data, the behavior data including login behavior data and consumption behavior data; performing behavior pattern analysis on the user behavior data to obtain behavior pattern data; the behavior pattern includes the behavior data at least one dimension; performing association analysis on the behavior pattern data to obtain an association analysis result of the behavior pattern data; and pushing marketing information to the user according to the association analysis result.

Description

technical field

[0001] This specification relates to the technical field of information mining, and in particular to a method and device for pushing marketing information. Background technique

[0002] At present, in order to enable users to participate in as many promotion activities as possible on the APP page of the application program to increase user activity or transaction volume, the method of pushing messages to the user's mobile phone is usually adopted, that is, the APP pushes a message to the user's mobile phone, and the user By clicking on the pushed message, you can jump to the corresponding page of the APP to participate in the promotion.

[0003] However, the current method of pushing messages basically adopts the method of pushing all messages, that is, all the messages of promotional activities are pushed to users. Obviously, this method will easily reduce the user's interest in the promotional activities, and even cause the user to uninstall the APP due to...

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