Method and device for putting cross-screen advertisement

An advertising delivery and advertising technology, applied in the field of multi-screen advertising delivery methods and devices, can solve problems such as poor experience and achieve good results

Inactive Publication Date: 2018-07-17
BEIJING ZHANGKUO MOBILE MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The technical problem to be solved by the present invention is to provide a method and device for multi-screen advertisement delivery, which are used to overcome the shortcomings of poor user experience of existing TV advertisements

Method used

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  • Method and device for putting cross-screen advertisement
  • Method and device for putting cross-screen advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0035] Such as figure 1 As shown, a method for delivering cross-screen advertisements, including:

[0036] Place a pre-roll advertisement on the TV APP, and display a QR code at the bottom of the pre-roll ad;

[0037] Receive the user's scanning of the two-dimensional code through the mobile terminal APP, wherein, after the two-dimensional code is scanned, the TV terminal APP directly imports the above pre-roll advertisement into the browser, and uploads the video after the pre-roll advertisement in small Play in pop-up window or picture-in-picture mode;

[0038] Wherein, the browser receives the user's click or input on the pre-roll advertisement, and thus switches to the advertiser's website. After completing the URL access or URL display on the advertiser's website, the above video is directly displayed in full screen on the above TV terminal APP play.

[0039] Preferably, the above two-dimensional code is set in the lower right corner of the lower end of the pre-roll ad...

Embodiment 2

[0047] Corresponding to the above method embodiment, such as figure 2 As shown, a cross-screen advertisement delivery device includes:

[0048] The TV APP is used to display and place pre-roll ads, and display a QR code at the bottom of the pre-roll ads;

[0049] The mobile terminal APP is used to receive the scanning of the two-dimensional code by the user through the mobile terminal APP, wherein, after the two-dimensional code is scanned, the TV terminal APP directly imports the above pre-roll advertisement into the browser, and sends the pre-roll advertisement The following video will be played as a small pop-up window or picture-in-picture;

[0050] Wherein, the browser receives the user's click or input on the pre-roll advertisement, and thus switches to the advertiser's website. After completing the URL access or URL display on the advertiser's website, the above video is directly displayed in full screen on the above TV terminal APP play.

[0051] Preferably, the ab...

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PUM

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Abstract

The invention discloses a method and device for putting a cross-screen advertisement. The method comprises: putting a pre-movie advertisement on a TV-end APP, and displaying a two-dimensional code ata lower end of the pre-movie advertisement; receiving the scanning of the two-dimensional code by a user via a mobile terminal APP, wherein after the two-dimensional code is scanned, the TV-end APP directly imports the pre-movie advertisement into a browser, and plays a video in the pre-movie advertisement in a small pop-up window or picture-in-picture manner, wherein the browser receives a clickor input of the pre-movie advertisement by the user, and thus switches to a advertiser website, and after completing the website address or website display on the advertiser website, the video is directly played on the TV-end APP in a full-screen manner.

Description

technical field [0001] The invention belongs to the field of advertisement placement, and belongs to a multi-screen advertisement placement method and device. Background technique [0002] Television sets have always been an important product in the home consumer electronics market. Among all household appliances in a family, the TV has always occupied the most important position in the living room. Relying on its innate advantages, TV advertisements occupy a broad advertising market share and have always occupied an important position in my country's advertising industry. With highly concentrated and concentrated information, it has the audio-visual characteristics of newspapers, radio and movies, and has both sound, image and color. TV media advertising has become one of the most important and most influential advertising forms in today's society. [0003] The development of the economy has promoted the improvement of people's living standards. After the basic needs are m...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N21/431H04N21/442H04N21/4782H04N21/81G06F17/30G06Q30/02
CPCH04N21/4316H04N21/44222H04N21/4782H04N21/812H04N21/8173G06F16/9554G06Q30/0257
Inventor 潘腾
Owner BEIJING ZHANGKUO MOBILE MEDIA TECH
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