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Public relation management method and system for public opinions

A public relations and public opinion technology, applied in the field of network public relations, to reduce the negative impact

Inactive Publication Date: 2018-07-20
北京跃盟科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

At present, online public relations are mainly solved by issuing press releases, and everyone will see the public relations texts, which is likely to have a greater negative impact

Method used

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  • Public relation management method and system for public opinions
  • Public relation management method and system for public opinions
  • Public relation management method and system for public opinions

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0051] figure 1 It is a flow chart of the public opinion public relations method provided by Embodiment 1 of the present invention.

[0052] refer to figure 1 , public opinion public relations methods, including:

[0053] Step S101, acquiring the reading information of the user;

[0054] Specifically, the user's reading information includes the user's current reading information and historical reading information. Here, the user opens the website or APP (Application, application program) through the terminal, reads the content of the information flow, and then clicks on the specific content that he wants to read to enter the details page Start reading, and there will be a reading record after reading, so that the user's reading information can be obtained.

[0055] Step S102, analyzing the read information to obtain an analysis result;

[0056] Specifically, semantically understand the user's reading information, including keyword understanding, natural language processing...

Embodiment 2

[0082] figure 2 It is a schematic structural diagram of the public opinion public relations system provided by Embodiment 2 of the present invention.

[0083] refer to figure 2 , public opinion public relations system, including:

[0084] An acquisition unit 10, configured to acquire the user's reading information;

[0085] Specifically, the user's reading information includes the user's current reading information and historical reading information. Here, the user opens the website or APP (Application, application program) through the terminal, reads the content of the information flow, and then clicks on the specific content that he wants to read to enter the details. The page starts to be read, and there will be a reading record after reading, and the acquisition unit can obtain the user's reading information.

[0086] An analysis unit 20, configured to analyze the read information and obtain an analysis result;

[0087] Judging unit 30, used to judge whether the read...

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PUM

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Abstract

The invention provides a public relation management method and system for public opinions, and relates to the technical field of network public relation. The method comprises the following steps of: obtaining reading information of a user; analyzing the reading information to obtain an analysis result; judging whether the reading information needs public relation management or not according to theanalysis result; if the judging result is positive, selecting public relation information corresponding to the reading information; and displaying the public relation information. According to the method, public opinion public relation copyrighting can be pushed to users needing public relation, so that the public relation copyrighting can be prevented from being seen by all the persons and thenthe negative effects are reduced.

Description

technical field [0001] The invention relates to the technical field of network public relations, in particular to a public opinion public relations method and system. Background technique [0002] Today, with the increasing popularity of the Internet, online public opinion crisis public relations events may occur at any time, and online public opinion public relations is a new way of thinking in modern public relations. The purpose of planning ideas and communication media is to create a positive image of the government through the high-tech means of the Internet. The network public opinion crisis public relations is only one aspect of modern public relations, and it is the government organization's handling of the network public opinion crisis and its negative impact. At present, online public relations are mainly solved by issuing press releases, and everyone will see the public relations texts, which is likely to have a greater negative impact. Contents of the inventio...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/27G06F17/30G06F40/20
CPCG06F16/3344G06F16/9535G06F40/30G06F40/20G06Q30/0282G06Q50/26G06F40/295G06F16/00
Inventor 李东军王冉曹晨陈颖祥李敏刘屹刘畅高思远杨楠楠刘昌宇曾越
Owner 北京跃盟科技有限公司