Web page layout optimization method based on sequence prediction
A technique for sequence prediction and optimization methods, applied in special data processing applications, instruments, electrical digital data processing, etc.
Inactive Publication Date: 2018-09-07
FOCUS TECH +1
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[0005] The purpose of the present invention is to solve the problem of website organizational structure optimization from another perspective. Compared with mining frequent patterns in the way of obtaining frequent sequences, the present invention is based on a sequence data prediction method, that is, given a user access sequence to find and predict the next most likely The visited pages, and then judge whether the page hyperlink is reasonable by comparing whether the hyperlink in the current page contains the most likely visited page, and provide suggestions for improvement
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[0019] The present invention will be further described below in conjunction with accompanying drawing. Such as figure 1 As shown, the specific implementation is divided into three parts.
[0020] First, preprocess the data, remove useless data, and only keep valid fields such as cookie_id, session_id, request_url, referer_url, time, etc., and then divide the log data into sequential data according to the session and time. In order to enable data to be effectively sent to the long short-term memory network for training, it is necessary to convert the url sequence into an id sequence representation, that is, 1 ,url 2 ,..,url n > translates to 1 , id 2 ,...,id n >, where each web page corresponds to an id number, and web pages that appear too infrequently in the log are merged into unk type pages.
[0021] Then the processed data is sent to the long-short-term memory network for training, and a sequence prediction model is obtained, which is used in the subsequent website op...
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The invention discloses a web page layout optimization method based on sequence prediction. Access log data of users are utilized, and a deep recurrent neural network is used to obtain a sequence prediction model by training; the sequence prediction model is used to simulate a user access pattern; and a structure of a website and layouts of web pages are improved through comparing of a matching degree of the existing website structure and web page hyperlink layouts and the user access pattern. The method comprises the following steps: data preprocessing, wherein web log data of the users are first preprocessed, certain irrelevant and erroneous data are deleted on the original data, useful domains are extracted, and the data are converted into a data format required by a subsequent algorithm; training of the sequence prediction model, wherein the deep recursive generation network is constructed to be used as a sequence prediction network, and the sequence data are used to train a modelto obtain the sequence prediction model; and website structure optimization, wherein the model is used to simulate user access after obtaining the sequence prediction model.
Description
technical field [0001] The invention is a technical method for optimizing the layout of web page content, which is mainly used in the field of information structure evaluation and optimization of e-commerce websites. Background technique [0002] With the rise of the Internet and e-commerce, more and more people obtain services and knowledge through the Internet. In the information age, hundreds of millions of contents are generated on the Internet every day. How to effectively organize these contents is an important challenge for Internet service providers. For an e-commerce website, it is how to organize the hierarchical structure of the website to make the product organization of the website clearer. [0003] At present, most websites follow a scheme of retrieval and navigation to organize website content. Efficient and accurate retrieval is helpful for users with clear goals to quickly locate products, while product navigation provides product path navigation services ...
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IPC IPC(8): G06F17/30
Inventor 张杰郑钰婷房鹏展王婷
Owner FOCUS TECH