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Advertisement recalling method and device

An advertising and marking technology, applied in the computer field, can solve problems such as low efficiency and difficulty in meeting the needs of fast arrival of information, and achieve the effect of improving efficiency

Inactive Publication Date: 2018-09-07
ADVANCED NEW TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

When the number of ad units in the candidate ad library is very large, for example, reaching 10,000, such a screening process is inefficient, and it is difficult to meet the needs of fast arrival of information

Method used

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  • Advertisement recalling method and device
  • Advertisement recalling method and device
  • Advertisement recalling method and device

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Embodiment Construction

[0026] The solutions provided in this specification will be described below in conjunction with the accompanying drawings.

[0027] figure 1 It is a schematic diagram of an implementation scenario of an embodiment disclosed in this specification. Such as figure 1 As shown, in the implementation scenario of advertisement recall, the system includes at least an advertisement platform 100 and a user client 200 . The advertising platform 100 may include an access platform 110 and an advertising recall engine 120 . The access platform 110 is, for example, a CDP (customer data platform), used for access traffic, and is the entrance and exit of advertising content. The advertisement recall engine 120 is, for example, Ali's intelligent engine Imatch, which can retrieve candidate advertisement sets according to targeting parameters such as booths and users. Further, the advertisement recall engine 120 may also include a search module, a fatigue degree control module, a ranking modu...

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Abstract

The embodiment of the invention provides an advertisement recalling method and device; the method comprises the following steps: firstly, obtaining advertisement recalling request from a user; then, obtaining a specific population ID corresponding to the user; then, obtaining an advertisement unit first set matched with the user according to the specific population ID, wherein the advertisement unit first set is determined by using the specific population ID to search a preset first mapping relation between the population ID and the advertisement units; further, returning at least certain advertisement units of the advertisement unit first set to the user. The advertisement recalling device is matched with said method; the method and device can more effectively carry out advertisement recalling.

Description

technical field [0001] One or more embodiments of this specification relate to the field of computer technology, and in particular to a method for recalling advertisements through a computer. Background technique [0002] The development of computer and network technology has made information more and more developed, and its dissemination has become more and more convenient. Correspondingly, how to present more targeted content to users from the massive amount of information and content has become a problem worthy of attention. [0003] Advertisement is a special kind of information and content. Compared with general information and content, advertisements have higher requirements for user targeting due to their relatively high display costs. Usually, each ad unit has its target audience, and the advertiser always hopes that the ad unit can be accurately displayed for the target audience it designs. To this end, the advertising platform will set crowd display rules for ea...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0271G06Q30/0277
Inventor 孙仁恩张骋望
Owner ADVANCED NEW TECH CO LTD
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