Advertisement delivery method and device
A technology for advertising and advertising, which is applied in the field of advertising, can solve the problems that the quality of the content cannot be guaranteed, the quality of the picture cannot be guaranteed, and the quality of the playback content cannot be guaranteed, so as to achieve the effect of guaranteeing the quality of the picture
Inactive Publication Date: 2018-11-06
XIAN WANXIANG ELECTRONICS TECH CO LTD
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- Description
- Claims
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Problems solved by technology
Among them, the video broadcast method is relatively simple. The server only sends one data stream for each content that needs to be played, and all display terminals connected to the server receive the same playback content. This method cannot guarantee the quality of the playback content; the APP class pull-down cache is The command content on the server side can be selectively played, and the content can be cached locally, but the APP pull-down cache is generally based on the video method. Due to video compression, the quality of some content cannot be guaranteed.
Therefore, no matter whether it is video broadcasting or APP pull-down caching, the picture quality cannot be guaranteed.
Method used
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[0053] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatuses and methods consistent with aspects of the present disclosure as recited in the appended claims.
[0054] An embodiment of the present disclosure provides an advertisement delivery method, such as figure 1 As shown, the ad serving method includes the following steps:
[0055] 101. Obtain the advertisement type and network environment parameters of the advertisement to be served.
[0056] In the embodiment of the present disclosure, the types of advertisements to be served include ...
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The disclosure provides an advertisement delivery method and device, relates to the field of advertisement technology, and aims to select an optimal coding transmission protocol according to an advertisement to be put in so as to ensure the picture quality. According to the specific technical scheme, the advertisement delivery method comprises the following steps: acquiring advertisement types andnetwork environment parameters of advertisements to be put on; acquiring a coding strategy for the advertisements to be put on according to the advertisement types of the advertisements to be put on;acquiring a transmission strategy for the advertisements to be put on according to the network environment parameters; coding the advertisements to be put on according to the coding strategy to obtain coded advertisements to be put on; and sending the coded advertisements to be put on to a display terminal according to the transmission strategy, so that the display terminal can display the advertisements to be put on. The advertisement delivery method and device is used for advertising.
Description
technical field [0001] The present disclosure relates to the technical field of advertising, and in particular to an advertising delivery method and device. Background technique [0002] At present, there are mainly two types of advertising systems on the market, one is video broadcasting, and the other is APP-like pull-down caching. Among them, the video broadcast method is relatively simple. The server only sends one data stream for each content that needs to be played, and all display terminals connected to the server receive the same playback content. This method cannot guarantee the quality of the playback content; the APP class pull-down cache is The command content on the server side can be selectively played, and the content can be cached locally, but the APP pull-down cache is generally based on the video method. Due to video compression, the quality of some content cannot be guaranteed. Therefore, whether it is the way of video broadcasting or the way of APP pull-...
Claims
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Patent Timeline
Login to View More IPC IPC(8): H04N19/70G06Q30/02H04N21/81H04N19/172
CPCG06Q30/0277H04N19/172H04N19/70H04N21/812
Inventor 薛惠锋王官军苏睿
Owner XIAN WANXIANG ELECTRONICS TECH CO LTD