Target user determination method and device
A target user and determination method technology, applied in the field of network applications, can solve the problem of low accuracy of target users, and achieve the effect of improving accuracy and accurately removing noise.
Active Publication Date: 2021-07-23
TENCENT TECH (SHENZHEN) CO LTD
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[0005] In order to solve the problem in the prior art that whether the user is a target user is determined only by counting the number of browsing operations of a page corresponding to a certain thing by the user within a recent period of time, resulting in low accuracy in determining the target user, the present invention The embodiment provides a method and device for determining a target user, and the technical solution is as follows:
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[0026] Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numerals in different drawings refer to the same or similar elements unless otherwise indicated. The implementations described in the following exemplary examples do not represent all implementations consistent with the present invention. Rather, they are merely examples of apparatuses and methods consistent with aspects of the invention as recited in the appended claims.
[0027] figure 1 It is a schematic structural diagram of a target user determination system shown in an exemplary embodiment of the present invention. The system includes: several user terminals 120 and a server cluster 140 .
[0028] The user terminal 120 can be a mobile phone, a tablet computer, an electronic book reader, an MP3 player (Moving Picture Experts Group Audio Layer III, moving pic...
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The present invention relates to a target user determination method and device. The method includes: generating an operation frequency sequence, performing wavelet decomposition on the operation frequency sequence to obtain a subject sequence, and sequentially performing a convolution operation on each element in the subject sequence through an increasing sequence, and when the result of the convolution operation satisfies When the preset conditions are set, the user is determined to be the target user. By processing the user's operation frequency sequence on the specified type of page through wavelet decomposition, the noise can be removed more accurately, and the change contour (ie the main signal) that can accurately represent the user's operation frequency on the specified type of page can be decomposed. The result of the convolution operation between the main signal and the increasing sequence can determine whether the user has a trend of obvious increase or decrease in the operation frequency, thereby determining whether the user is a target user, and improving the accuracy of target user detection.
Description
technical field [0001] The invention relates to the field of network application technology, in particular to a method and device for determining a target user. Background technique [0002] With the continuous development of network application technology, many network service providers can determine whether the user is a target object interested in a certain thing by analyzing the user's operation behavior on the web page, so as to push information in a targeted manner. [0003] In related technologies, the server of the network service provider can count the number of browsing operations of the user on the page corresponding to a certain thing in the recent period. When the number of browsing operations of the user on the page corresponding to the thing reaches a certain value , it can be determined that the user is the target user corresponding to the thing. For example, taking the page of automobile media as an example, the server can count the number of times the user...
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IPC IPC(8): G06F17/14G06F16/9535
CPCG06F17/14
Inventor 赵琳琳张纪红
Owner TENCENT TECH (SHENZHEN) CO LTD