Method and device for transferring electronic coupons

Abstract

The invention provides a method and device for transferring electronic coupons, which relate to the technical field of computers. A specific embodiment of the method for transferring electronic coupons of the present invention includes: receiving an electronic coupon transfer request sent by a user, the electronic coupon has a transferable attribute, and the transfer request includes the request type and the owner information of the electronic coupon; Perform the corresponding transfer operation on the coupon; when the transfer operation is completed, change the owner information of the electronic coupon. This implementation mode can realize the transfer of electronic coupons based on the internal user system of the system without relying on the current social software, and at the same time ensures the security of virtual asset transfers.

Description

technical field [0001] 本发明涉及计算机技术领域,尤其涉及一种转移电子券的方法和装置。 Background technique [0002] 随着计算机和移动通信技术的发展,电子券已广泛应用于人们的日常生活中。电子券是由各商家发放,以各种电子媒介形式制作、传播和使用的促销优惠凭证。电子券通常所使用的电子媒介形式包括互联网(Web)、手机网络(WAP)、短信和彩信等等。目前最常见的电子券是各种优惠券。 [0003] 目前,电商平台基于优惠券的营销手段非常丰富,用户可通过领取、抽奖、定向等多种方式获取到并使用在最终结算环节。但是,由于目前的优惠券仅为单向营销,即由商家发放用户获取,一旦用户不使用,将会有大量的优质优惠券在用户账户中过期,从而造成营销资源的浪费。现在,一些电商平台已能从用户意愿出发,基于目前的社交化场景,让用户间可以通过转移优惠券的方式来提升优惠券的使用率,以促进优惠券的营销,更好地促进消费。现有常用的优惠券进行转移的方法为基于微信好友之间的卡券包的转移。 [0004] 在实现本发明的过程中,发明人发现现有技术存在如下技术问题: [0005] 首先,微信卡券包是基于微信账号体系之下的转移方式,领域较狭窄;第二,卡券包分享是基于用户间的好友关系做转移,但是,六度空间衰减会弱化其传播可能性;第三,微信卡券分享优惠券是基于电商平台之外的应用APP服务,对用户的虚拟资产转移场景来说,风险较大且不可控。 Contents of the invention [0006] 有鉴于此,本发明实施例提供一种转移电子券的方法和装置,能够实现基于系统内部用户体系的电子券转移,无须依赖现行的社交软件,同时保证了虚拟资产转移的安全性。 [0007] 为实现上述目的,根据本发明实施例的一个方面,提供了一种转移电子券的方法。 [0008] 一种转移电子券的方法,包括:接收用户发来的电子券转移请求,所述电子券具有可转移属性,所述转移请求包括请求类型和所述电子券的属主信息;根据所述请求类型对所述电子券执行对应的转移操作;当所述转移操作完成后,变更所述电子券的属主信息。 [0009] 可选地,接收用户发来的电子券转移请求之前,还包括:预先保存所述电子券具有可转移属性的信息。 [0010] 可选地...

AI Technical Summary

Problems solved by technology

[0005] First of all, the WeChat coupon package is based on the transfer method under the WeChat account system, and the field is relatively narrow; second, the card coupon package is transferred based on the friendship between users, but the six-degree space attenuation will weaken the possibility of its spread ;Third, the WeChat card coupon sharing coupon is based on the application APP service outside the e-commerce platform, which is risky and uncontrollable for the user's virtual asset transfer scenario

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