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A media information playback control method, server and computer storage medium

A technology for media information and playback control, applied in image communication, selective content distribution, electrical components, etc., can solve the problems of increasing directional targets, increasing time complexity of directional splitting, and inability to guarantee advertising exposure, and achieve exposure Even, improve the effect of underexposure

Active Publication Date: 2021-05-11
TENCENT TECH (SHENZHEN) CO LTD
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The playback accuracy and calculation speed are affected by the exposure estimation service. Specifically, the accuracy of the estimated exposure of each type of directional target directly affects the accuracy of the exposure probability. In addition, the exposure estimation service The response speed directly affects the calculation speed of the entire playback algorithm; after the directional targets are classified, there will be more directional targets, resulting in a greatly increased time complexity for directional splitting; moreover, it is impossible to guarantee that the advertisements will be exposed evenly within the delivery time. Get Better Brand Effects

Method used

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  • A media information playback control method, server and computer storage medium
  • A media information playback control method, server and computer storage medium
  • A media information playback control method, server and computer storage medium

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Embodiment Construction

[0029] The following is an explanation of the abbreviations and key terms involved in the embodiments of the present invention:

[0030] Advertising platform: A platform that provides advertising exposure opportunities to advertisers.

[0031] CPM: Cost Per Mille, the cost of advertising per thousand impressions.

[0032] Contract CPM advertising: The advertiser signs an advertising contract with the advertising platform. The content of the contract includes the specific number of exposures that the advertiser purchases for a specific time period and / or a specific group of people. Contract CPM advertising refers to contract advertising that is billed by CPM.

[0033] PID algorithm: Proportional Integral Derivative algorithm, proportional-integral-differential algorithm. The PID algorithm refers to an algorithm that uses a PID controller for adjustment. The PID controller compares the collected data with a reference value and calculates the deviation; using the deviation to c...

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Abstract

The invention discloses a media information playback control method, a server and a computer storage medium. The method includes: acquiring a first playback parameter and a second playback parameter of the media information, the first playback parameter representing the media information in The actual exposure within the first preset duration, the second playback parameter characterizes the reference exposure of the media information within the first preset duration; according to the first playback parameter and the second playback parameter , calculating the exposure probability and exposure order corresponding to the media information; when the play request message is obtained, according to the exposure probability and exposure order corresponding to each media information, determine the target media information to be played and perform the target media information play.

Description

technical field [0001] The present invention relates to the play control technology, in particular to a media information play control method, server and computer storage medium. Background technique [0002] With the development of the Internet, many businesses hope to recommend their own media information to users through the Internet platform. Taking media information as an example, an advertiser signs a contract with an advertising platform for exposure within a certain period of time (such as one day). the goal that is pursued. [0003] For this reason, some advertising playback control schemes have appeared, such as the playback control scheme based on directional splitting and HWM algorithm. In the playback control scheme of directional splitting and HWM algorithm, the directional target (that is, the object to be exposed) is firstly classified by the directional splitting method, and then the exposure amount of each type of directional target is estimated, and fina...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04N21/25H04N21/258H04N21/2668H04N21/81G06Q30/02
CPCG06Q30/0273G06Q30/0277H04N21/251H04N21/25891H04N21/2668H04N21/812
Inventor 陈新如王兵姚璐姚伶伶
Owner TENCENT TECH (SHENZHEN) CO LTD
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