Media information playing control method, server and computer storage medium

A media information and server technology, applied in image communication, advertising, electrical components, etc., can solve the problems of increased time complexity of directional splitting, more directional targets, and inability to guarantee advertising exposure, etc., so as to improve the insufficient exposure, The effect of uniform exposure

Active Publication Date: 2018-12-07
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The playback accuracy and calculation speed are affected by the exposure estimation service. Specifically, the accuracy of the estimated exposure of each type of directional target directly affects the accuracy of the exposure probability. In addition, the exposure estimation service The response speed directly affects the calculati

Method used

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  • Media information playing control method, server and computer storage medium
  • Media information playing control method, server and computer storage medium
  • Media information playing control method, server and computer storage medium

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Embodiment Construction

[0029] The following is an explanation of the abbreviations and key terms involved in the embodiments of the present invention:

[0030] Advertising platform: A platform that provides advertising exposure opportunities to advertisers.

[0031] CPM: Cost Per Mille, the cost of advertising per thousand impressions.

[0032] Contract CPM advertising: The advertiser signs an advertising contract with the advertising platform. The content of the contract includes the specific number of exposures that the advertiser purchases for a specific time period and / or a specific group of people. Contract CPM advertising refers to contract advertising that is billed by CPM.

[0033] PID algorithm: Proportional Integral Derivative algorithm, proportional-integral-differential algorithm. The PID algorithm refers to an algorithm that uses a PID controller for adjustment. The PID controller compares the collected data with a reference value and calculates the deviation; using the deviation to c...

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PUM

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Abstract

The invention discloses a media information playing control method, a server and a computer storage medium. The method includes the following steps that: the first playing parameter and second playingparameter of media information are acquired, wherein the first playing parameter characterizes the actual exposure amount of the media information within a first preset duration, and the second playing parameter characterizes the reference exposure amount of the media information within the first preset duration; an exposure probability and exposure sequence corresponding to the media informationare calculated according to the first playing parameter and the second playing parameter; and when a playing request message is acquired, target media information to be played is determined accordingto the exposure probability and exposure sequence corresponding to the media information, and the target media information is played.

Description

technical field [0001] The present invention relates to the play control technology, in particular to a media information play control method, server and computer storage medium. Background technique [0002] With the development of the Internet, many businesses hope to recommend their own media information to users through the Internet platform. Taking media information as an example, an advertiser signs a contract with an advertising platform for exposure within a certain period of time (such as one day). the goal that is pursued. [0003] For this reason, some advertising playback control schemes have appeared, such as the playback control scheme based on directional splitting and HWM algorithm. In the playback control scheme of directional splitting and HWM algorithm, the directional target (that is, the object to be exposed) is firstly classified by the directional splitting method, and then the exposure amount of each type of directional target is estimated, and fina...

Claims

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Application Information

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IPC IPC(8): H04N21/25H04N21/258H04N21/2668H04N21/81G06Q30/02
CPCG06Q30/0273G06Q30/0277H04N21/251H04N21/25891H04N21/2668H04N21/812
Inventor 陈新如王兵姚璐姚伶伶
Owner TENCENT TECH (SHENZHEN) CO LTD
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