Control method, device, electronic device, and storage medium for promotional information broadcasting

Abstract

The invention discloses a control method, device, storage medium and electronic equipment for broadcasting promotion information. The method includes: obtaining historical online consumption data and historical online exposure probability of target promotion information within a preset time; generating a current estimated consumption rate according to the historical online consumption data and historical online exposure probability; and according to the current estimated consumption rate and target promotion The expected consumption data of the information in the next unit time is used to generate the current exposure probability of the target promotion information; the playback of the target promotion information is controlled according to the current exposure probability. Therefore, the embodiment of the present invention calculates the new consumption rate by using the historical online consumption data generated online in real time and the historical online exposure probability, so that the obtained new consumption rate is more in line with the actual application situation, and the accuracy is improved, and then according to the new consumption rate The new consumption speed controls the playback speed of the promotion information, which can improve the accuracy of the control over the excess quota of the promotion information.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a control method, device, electronic equipment and storage medium for playing promotional information. Background technique [0002] With the development of the Internet, people carry out more and more activities on the Internet, not only simple web browsing, but also instant messaging and online games on the Internet. At the same time, due to the popularity of Internet technology, Internet advertising technology was born. This technology generally adopts the structure of advertising server-client, wherein the advertising server provides advertising content, and the client downloads the advertising content and plays it to the user. [0003] In Internet advertising technology, how to control the playback of advertisements is a very important technical issue. At present, it is possible to decide whether to play target advertisements to users through budget control. Budget co...

AI Technical Summary

Problems solved by technology

[0005] However, the current problem is that the calculation of consumption speed is very inaccurate

If the advertisement is controlled according to the inaccurate consumption speed, it will not only lead to the excessive consumption of the advertisement, but also lead to problems such as the inexhaustible consumption of the advertisement, and the customer experience will be poor

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