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Control method, device, electronic device and storage medium for popularizing information playing

A technology for promoting information and control methods, which is applied in the field of electronic equipment and storage media, control methods for promoting information playback, and devices. It can solve problems such as poor customer experience, inaccurate consumption speed, and endless consumption of advertising expenses, and achieve high efficiency. Rodness, the effect of improving accuracy

Active Publication Date: 2018-12-18
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] However, the current problem is that the calculation of consumption speed is very inaccurate
If the advertisement is controlled according to the inaccurate consumption speed, it will not only lead to the excessive consumption of the advertisement, but also lead to problems such as the inexhaustible consumption of the advertisement, and the customer experience will be poor

Method used

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  • Control method, device, electronic device and storage medium for popularizing information playing
  • Control method, device, electronic device and storage medium for popularizing information playing
  • Control method, device, electronic device and storage medium for popularizing information playing

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Embodiment Construction

[0024] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0025] A control method, device, electronic device, and storage medium for playing promotional information according to embodiments of the present invention will be described below with reference to the accompanying drawings.

[0026] First, several nouns involved in the embodiments of the present invention are explained:

[0027] Budget control: refers to the use of a given probability to control whether the promotion information enters the bidding ranking, so as to control the consumption speed (that is, the consumption speed) ...

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Abstract

The invention discloses a control method, a device, a storage medium and an electronic device for popularizing information broadcasting. The method comprises the following steps of: acquiring the history online consumption data and the history online exposure probability of the target promotion information in a preset time; generating a current estimated consumption speed according to the historical online consumption data and the historical online exposure probability; and generating a current exposure probability of the target promotion information according to the current estimated consumption speed and the expected consumption data in the next unit time of the target promotion information; controlling the playback of the target promotion information according to the current exposure probability. Thus, that embodiment of the invention calculating a new consumption speed according to the history online exposure probability and historical on-line consumption data generated on line inreal time, so that the obtained new consumption speed is more in line with the actual application situation, and the accuracy is improved. Further, the control of the playing speed of the promotion information according to the new consumption speed can improve the accuracy of the control of the over-limit of the promotion information.

Description

technical field [0001] The invention relates to the technical field of the Internet, in particular to a control method, device, electronic equipment and storage medium for playing promotional information. Background technique [0002] With the development of the Internet, people carry out more and more activities on the Internet, not only simple web browsing, but also instant messaging and online games on the Internet. At the same time, due to the popularity of Internet technology, Internet advertising technology was born. This technology generally adopts the structure of advertising server-client, wherein the advertising server provides advertising content, and the client downloads the advertising content and plays it to the user. [0003] In Internet advertising technology, how to control the playback of advertisements is a very important technical issue. At present, it is possible to decide whether to play target advertisements to users through budget control. Budget co...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/24H04L29/06G06Q30/02
CPCH04L41/142H04L41/147G06Q30/0242G06Q30/0263G06Q30/0273G06Q30/0277H04L65/613H04L65/611
Inventor 胡乐姚伶伶施梦圜
Owner TENCENT TECH (SHENZHEN) CO LTD
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